Compare Stocks › AMZN vs COIN

Amazon.com, Inc. (AMZN) vs Coinbase Global, Inc. (COIN): Which Is the Better Buy in 2026?

As of 2026-11-02, AMZN is overvalued at $240, with a DCF intrinsic value of $95 and a margin of safety of -152%. COIN is undervalued at $144, with an intrinsic value of $369 and a margin of safety of 61%. Of the two, COIN has the wider margin of safety.

AMZN
Amazon.com, Inc.
$240.35
VS
COIN
Coinbase Global, Inc.
$143.54

Rewards

AMZN
  • ★Each dollar of retained earnings has created $5.34 of earning power — management is an exceptional capital allocator.
  • ★Trailing P/E of 19.4x is 52% below the historical average of 40.6x — potentially undervalued relative to its own history.
  • ★Altman Z-Score of 5.30 indicates very low bankruptcy risk — the company is firmly in the safe zone.
COIN
  • ★Gross margin of 85.3% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Each dollar of retained earnings has created $10.72 of earning power — management is an exceptional capital allocator.
  • ★FCF yield of 9.7% is historically attractive — the business generates significant cash relative to its price.

Risks

AMZN
  • ⚠9 insider sales totaling $18.3M with no purchases in the past 3 months — insiders are reducing their exposure.
COIN
  • ⚠Coinbase Global, Inc. scores only 16/100 on the Economic Moat Score, suggesting limited durable competitive advantages.
  • ⚠Share count has increased by 16% over the past 4 years, diluting existing shareholders.
  • ⚠PEG ratio of 2.10 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.

Key Valuation Metrics

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AMZN
COIN
Valuation
$-11.14B
Free Cash Flow
$3.68B
-0.43%
FCF Yield
9.69%
19.43
Trailing P/E
N/A
22.39
Forward P/E
50.17
Quality & Moat
9.89%
ROIC
-0.29%
27.42%
ROE
-4.68%
51.37%
Gross Margin
85.32%
1.39
PEG Ratio
2.10
Balance Sheet Safety
0.26
Net Debt / Equity
Net cash
N/A
Interest Coverage
N/A
0.86
Net Debt / EBITDA
-7.13
0.00%
Dividend Yield
0.00%
AMZN: 4Ties: 1COIN: 6
AMZNCOIN

Historical Fundamentals

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AMZN

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

COIN

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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AMZN
$9.66
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$167.34B
Δ Market Cap
+$1.62T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
COIN
$13.32
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$3.93B
Δ Market Cap
+$52.40B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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AMZN
152.0% Overvalued
Price is 152.0% above estimated fair value
Current Price: $240.35
Fair Value: $95.38
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
COIN
61.1% Margin of Safety
Price is 61.1% below estimated fair value
Current Price: $143.54
Fair Value: $368.87
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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AMZN

Requires positive FCF to compute implied growth rate.

COIN

What growth rate is the market pricing in at $144?

+12.6%
Market-Implied Owner Earnings Growth
Standard FCF implies -2.1%

The market implies +12.6% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding -2.1%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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AMZN
51/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
COIN
16/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable competitive advantage detected. The business shows limited evidence of pricing power, consistent returns, or capital efficiency.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

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AMZN
-2.58
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
COIN
-2.24
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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AMZN
Insiders 8.8%Institutions 68.8%Retail & Other 22.4%
No. of Institutional Holders7,922
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
COIN
Insiders 1.3%Institutions 68.5%Retail & Other 30.2%
No. of Institutional Holders1,610
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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AMZN
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
COIN
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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AMZN
9
Sells (3M)
46
Sells (12M)
Total value (12M): $454.87M
HERRINGTON DOUGLAS J
Officer
$251,500
@ $251.50 · 2026-10-01
HERRINGTON DOUGLAS J
Officer
$254,770
@ $254.77 · 2026-09-01
ZAPOLSKY DAVID A.
Officer
$4.00M
@ $259.52 · 2026-08-24
GARMAN MATTHEW S
Officer
$3.77M
@ $259.06 · 2026-08-21
HERRINGTON DOUGLAS J
Officer
$1.65M
@ $259.01 · 2026-08-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$1.61M
@ $260.31 · 2026-08-21
JASSY ANDREW R.
Chief Executive Officer
$5.18M
@ $259.01 · 2026-08-21
REYNOLDS SHELLEY L
Officer
$606,854
@ $259.01 · 2026-08-21
HERRINGTON DOUGLAS J
Officer
$982,993
@ $262.76 · 2026-08-17
HERRINGTON DOUGLAS J
Officer
$278,390
@ $278.39 · 2026-08-03
BEZOS JEFFREY P
Officer and Director
$346.45M
@ $286.41 · 2026-08-03
HERRINGTON DOUGLAS J
Officer
$239,770
@ $239.77 · 2026-07-01
HERRINGTON DOUGLAS J
Officer
$266,190
@ $266.19 · 2026-06-01
ZAPOLSKY DAVID A.
Officer
$4.12M
@ $266.49 · 2026-05-22
GARMAN MATTHEW S
Officer
$4.07M
@ $263.40 · 2026-05-21
HERRINGTON DOUGLAS J
Officer
$1.67M
@ $262.39 · 2026-05-21
JASSY ANDREW R.
Chief Executive Officer
$5.27M
@ $263.42 · 2026-05-21
REYNOLDS SHELLEY L
Officer
$620,003
@ $262.38 · 2026-05-21
GARMAN MATTHEW S
Officer
$3.01M
@ $262.66 · 2026-05-15
HERRINGTON DOUGLAS J
Officer
$982,602
@ $262.59 · 2026-05-15
HERRINGTON DOUGLAS J
Officer
$7.83M
@ $274.67 · 2026-05-04
JASSY ANDREW R.
Chief Executive Officer
$8.62M
@ $275.00 · 2026-05-04
RUBINSTEIN JONATHAN J
Director
$1.01M
@ $273.02 · 2026-04-30
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $260.00 · 2026-04-24
JASSY ANDREW R.
Chief Executive Officer
$7.91M
@ $255.00 · 2026-04-17
HERRINGTON DOUGLAS J
Officer
$5.02M
@ $245.00 · 2026-04-14
HERRINGTON DOUGLAS J
Officer
$210,500
@ $210.50 · 2026-04-01
HERRINGTON DOUGLAS J
Officer
$204,250
@ $204.25 · 2026-03-02
ZAPOLSKY DAVID A.
Officer
$3.65M
@ $205.40 · 2026-02-24
GARMAN MATTHEW S
Officer
$3.64M
@ $205.22 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$1.41M
@ $205.82 · 2026-02-23
JASSY ANDREW R.
Chief Executive Officer
$4.08M
@ $205.18 · 2026-02-23
REYNOLDS SHELLEY L
Officer
$554,892
@ $205.90 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$948,990
@ $198.37 · 2026-02-17
ALEXANDER KEITH BRIAN
Director
$183,492
@ $203.88 · 2026-02-12
HERRINGTON DOUGLAS J
Officer
$208,000
@ $208.00 · 2026-02-11
HERRINGTON DOUGLAS J
Officer
$583,050
@ $233.22 · 2025-12-01
ZAPOLSKY DAVID A.
Officer
$4.56M
@ $220.58 · 2025-11-24
GARMAN MATTHEW S
Officer
$3.85M
@ $216.90 · 2025-11-21
HERRINGTON DOUGLAS J
Officer
$1.48M
@ $216.40 · 2025-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.31M
@ $216.94 · 2025-11-21
REYNOLDS SHELLEY L
Officer
$583,222
@ $216.41 · 2025-11-21
HUTTENLOCHER DANIEL P
Director
$280,317
@ $226.61 · 2025-11-20
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.71 · 2025-11-17
ALEXANDER KEITH BRIAN
Director
$209,700
@ $233.00 · 2025-11-17
HERRINGTON DOUGLAS J
Officer
$6.14M
@ $250.58 · 2025-11-03
RUBINSTEIN JONATHAN J
Director
$2.04M
@ $250.03 · 2025-10-31
HERRINGTON DOUGLAS J
Officer
$542,750
@ $217.10 · 2025-10-01
HERRINGTON DOUGLAS J
Officer
$558,725
@ $223.49 · 2025-09-02
ZAPOLSKY DAVID A.
Officer
$4.60M
@ $222.34 · 2025-08-22
GARMAN MATTHEW S
Officer
$3.94M
@ $221.57 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.51M
@ $221.62 · 2025-08-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.95M
@ $222.74 · 2025-08-21
JASSY ANDREW R.
Chief Executive Officer
$4.40M
@ $221.58 · 2025-08-21
REYNOLDS SHELLEY L
Officer
$601,755
@ $221.64 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.32 · 2025-08-15
HERRINGTON DOUGLAS J
Officer
$542,500
@ $217.00 · 2025-08-01
BEZOS JEFFREY P
Officer and Director
$954.28M
@ $229.72 · 2025-07-24
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $228.34 · 2025-07-22
BEZOS JEFFREY P
Officer and Director
$166.45M
@ $227.02 · 2025-07-15
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $225.21 · 2025-07-14
BEZOS JEFFREY P
Officer and Director
$108.68M
@ $223.99 · 2025-07-09
BEZOS JEFFREY P
Officer and Director
$665.86M
@ $223.86 · 2025-07-07
HERRINGTON DOUGLAS J
Officer
$550,144
@ $220.06 · 2025-07-01
BEZOS JEFFREY P
Officer and Director
$736.68M
@ $221.56 · 2025-06-30
HERRINGTON DOUGLAS J
Officer
$512,450
@ $204.98 · 2025-06-02
ZAPOLSKY DAVID A.
Officer
$4.18M
@ $202.00 · 2025-05-22
GARMAN MATTHEW S
Chief Executive Officer
$4.21M
@ $201.30 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$1.37M
@ $200.77 · 2025-05-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.58M
@ $201.57 · 2025-05-21
JASSY ANDREW R.
Chief Executive Officer
$4.00M
@ $201.30 · 2025-05-21
REYNOLDS SHELLEY L
Officer
$541,129
@ $200.79 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$980,971
@ $205.05 · 2025-05-15
ALEXANDER KEITH BRIAN
Director
$210,680
@ $210.68 · 2025-05-12
HERRINGTON DOUGLAS J
Officer
$476,675
@ $190.67 · 2025-05-01
HERRINGTON DOUGLAS J
Officer
$469,975
@ $187.99 · 2025-04-01
HERRINGTON DOUGLAS J
Chief Executive Officer
$532,925
@ $213.17 · 2025-03-03
ZAPOLSKY DAVID A.
Officer
$5.47M
@ $218.25 · 2025-02-24
GARMAN MATTHEW S
Officer
$3.36M
@ $220.69 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.36M
@ $222.47 · 2025-02-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.26M
@ $223.14 · 2025-02-21
JASSY ANDREW R.
Chief Executive Officer
$4.59M
@ $220.65 · 2025-02-21
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
COIN
2
Sells (3M)
28
Sells (12M)
Total value (12M): $174.46M
HAAS ALESIA J
Chief Financial Officer
$8.01M
@ $205.24 · 2026-09-21
JONES JENNIFER N
Officer
$389,202
@ $188.75 · 2026-08-24
JONES JENNIFER N
Officer
$324,366
@ $158.15 · 2026-06-05
GREWAL PAUL
Officer
$346,683
@ $176.88 · 2026-05-27
BROCK LAWRENCE J
Officer
$1.25M
@ $189.01 · 2026-05-22
HAAS ALESIA J
Chief Financial Officer
$2.00M
@ $205.64 · 2026-05-15
HAAS ALESIA J
Chief Financial Officer
$2.00M
@ $200.00 · 2026-04-16
HAAS ALESIA J
Chief Financial Officer
$2.01M
@ $201.60 · 2026-03-16
HAAS ALESIA J
Chief Financial Officer
$2.00M
@ $200.00 · 2026-03-04
GREWAL PAUL
Officer
$230,021
@ $175.05 · 2026-02-27
JONES JENNIFER N
Officer
$170,122
@ $154.38 · 2026-02-24
BROCK LAWRENCE J
Officer
$744,327
@ $154.39 · 2026-02-24
HAAS ALESIA J
Chief Financial Officer
$56.50M
@ $154.95 · 2026-02-06
HAAS ALESIA J
Chief Financial Officer
$2.01M
@ $250.00 · 2026-01-15
ARMSTRONG BRIAN
Chief Executive Officer
$9.96M
@ $248.96 · 2026-01-05
WILSON FREDERICK R
Director
$2.34M
@ $234.37 · 2026-01-02
ARMSTRONG BRIAN
Chief Executive Officer
$10.01M
@ $250.15 · 2025-12-22
ARMSTRONG BRIAN
Chief Executive Officer
$10.95M
@ $273.86 · 2025-12-08
WILSON FREDERICK R
Director
$2.59M
@ $259.19 · 2025-12-01
ARMSTRONG BRIAN
Chief Executive Officer
$10.29M
@ $257.31 · 2025-11-26
GREWAL PAUL
Officer
$253,761
@ $260.00 · 2025-11-26
GREWAL PAUL
Officer
$2.94M
@ $246.18 · 2025-11-25
JONES JENNIFER N
Officer
$436,904
@ $244.49 · 2025-11-24
BROCK LAWRENCE J
Officer
$1.48M
@ $250.58 · 2025-11-24
JONES JENNIFER N
Officer
$225,879
@ $259.93 · 2025-11-20
ARMSTRONG BRIAN
Chief Executive Officer
$10.87M
@ $271.87 · 2025-11-17
CHOI EMILIE MONICA
President
$31.09M
@ $310.88 · 2025-11-11
WILSON FREDERICK R
Director
$3.01M
@ $301.46 · 2025-11-06
GREWAL PAUL
Officer
$3.46M
@ $345.88 · 2025-10-01
GREWAL PAUL
Officer
$3.05M
@ $304.52 · 2025-09-02
GREWAL PAUL
Officer
$4.80M
@ $310.80 · 2025-08-25
JONES JENNIFER N
Officer
$527,713
@ $300.52 · 2025-08-22
BROCK LAWRENCE J
Officer
$1.84M
@ $311.37 · 2025-08-22
JONES JENNIFER N
Officer
$264,819
@ $304.74 · 2025-08-20
GREWAL PAUL
Officer
$3.49M
@ $348.64 · 2025-07-02
HAAS ALESIA J
Chief Financial Officer
$1.08M
@ $360.20 · 2025-06-25
GREWAL PAUL
Officer
$546,608
@ $280.02 · 2025-06-18
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
AMZN
FearGreed
😐Neutral(44/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
COIN
FearGreed
😨Fear(21/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
AMZN
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (44)
COIN
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (21)
View AMZN Full AnalysisView COIN Full Analysis

Frequently Asked Questions: AMZN vs COIN

Is Amazon.com, Inc. or Coinbase Global, Inc. more undervalued in 2026?▼

Based on our discounted cash flow model, COIN trades at a 61.1% margin of safety (intrinsic value $369 vs. price $144), compared to AMZN's -152.0% margin of safety (intrinsic $95 vs. $240).

Which stock has a wider economic moat, Amazon.com, Inc. or Coinbase Global, Inc.?▼

AMZN scores 51/100 (Narrow moat), while COIN scores 16/100 (None moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Which company has better free cash flow, Amazon.com, Inc. or Coinbase Global, Inc.?▼

Coinbase Global, Inc. (COIN) generates a 9.7% free cash flow yield, compared to Amazon.com, Inc.'s -0.4%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, Amazon.com, Inc. or Coinbase Global, Inc.?▼

AMZN earns 9.9% ROIC versus COIN's -0.3%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

AMZN vs COIN: Which Is the Better Buy in 2026? | SafetyMargin.io