Compare Stocks › AMZN vs AOS

Amazon.com, Inc. (AMZN) vs A. O. Smith Corporation (AOS): Which Is the Better Buy in 2026?

As of 2026-11-01, AMZN is overvalued at $240, with a DCF intrinsic value of $95 and a margin of safety of -152%. AOS is fairly valued at $63, with an intrinsic value of $74 and a margin of safety of 15%. Of the two, AOS has the wider margin of safety.

AMZN
Amazon.com, Inc.
$240.35
VS
AOS
A. O. Smith Corporation
$63.07

Rewards

AMZN
  • ★Each dollar of retained earnings has created $5.34 of earning power — management is an exceptional capital allocator.
  • ★Trailing P/E of 19.4x is 52% below the historical average of 40.6x — potentially undervalued relative to its own history.
  • ★Altman Z-Score of 5.30 indicates very low bankruptcy risk — the company is firmly in the safe zone.
AOS
  • ★A. O. Smith Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★A. O. Smith Corporation scores 93/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
  • ★Free cash flow has grown at a 19.4% CAGR over the past 4 years, demonstrating strong earnings power growth.

Risks

AMZN
  • ⚠9 insider sales totaling $18.3M with no purchases in the past 3 months — insiders are reducing their exposure.
AOS
  • ⚠FCF yield of 5.1% suggests reasonable valuation assuming continued moderate growth.

Key Valuation Metrics

Learn more →
AMZN
AOS
Valuation
$-11.14B
Free Cash Flow
$430.50M
-0.43%
FCF Yield
5.08%
19.43
Trailing P/E
17.62
22.39
Forward P/E
16.74
Quality & Moat
9.89%
ROIC
22.05%
27.42%
ROE
26.97%
51.37%
Gross Margin
38.62%
1.39
PEG Ratio
1.51
Balance Sheet Safety
0.26
Net Debt / Equity
0.26
N/A
Interest Coverage
N/A
0.86
Net Debt / EBITDA
0.61
0.00%
Dividend Yield
2.41%
AMZN: 2Ties: 3AOS: 7
AMZNAOS

Historical Fundamentals

Learn more →
AMZN

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

AOS

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

Learn more →
AMZN
$9.66
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$167.34B
Δ Market Cap
+$1.62T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
AOS
$0.57
created per $1 retained over 3 years
Mediocre Allocator
Σ Retained
$1.07B
Δ Market Cap
+$612.2M
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

Learn more →
AMZN
152.0% Overvalued
Price is 152.0% above estimated fair value
Current Price: $240.35
Fair Value: $95.38
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
AOS
15.2% Margin of Safety
Price is 15.2% below estimated fair value
Current Price: $63.07
Fair Value: $74.34
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

Learn more →
AMZN

Requires positive FCF to compute implied growth rate.

AOS

What growth rate is the market pricing in at $63?

+4.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +8.2%

The market implies +4.7% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +8.2%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

Learn more →
AMZN
51/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
AOS
93/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Margin Stability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

Learn more →
AMZN
-2.58
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
AOS
-2.50
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

Learn more →
AMZN
Insiders 8.8%Institutions 68.8%Retail & Other 22.4%
No. of Institutional Holders7,922
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
AOS
Insiders 0.5%Institutions 119.2%
No. of Institutional Holders891
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

Learn more →
AMZN
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
AOS
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

Learn more →
AMZN
9
Sells (3M)
46
Sells (12M)
Total value (12M): $454.87M
HERRINGTON DOUGLAS J
Officer
$251,500
@ $251.50 · 2026-10-01
HERRINGTON DOUGLAS J
Officer
$254,770
@ $254.77 · 2026-09-01
ZAPOLSKY DAVID A.
Officer
$4.00M
@ $259.52 · 2026-08-24
GARMAN MATTHEW S
Officer
$3.77M
@ $259.06 · 2026-08-21
HERRINGTON DOUGLAS J
Officer
$1.65M
@ $259.01 · 2026-08-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$1.61M
@ $260.31 · 2026-08-21
JASSY ANDREW R.
Chief Executive Officer
$5.18M
@ $259.01 · 2026-08-21
REYNOLDS SHELLEY L
Officer
$606,854
@ $259.01 · 2026-08-21
HERRINGTON DOUGLAS J
Officer
$982,993
@ $262.76 · 2026-08-17
HERRINGTON DOUGLAS J
Officer
$278,390
@ $278.39 · 2026-08-03
BEZOS JEFFREY P
Officer and Director
$346.45M
@ $286.41 · 2026-08-03
HERRINGTON DOUGLAS J
Officer
$239,770
@ $239.77 · 2026-07-01
HERRINGTON DOUGLAS J
Officer
$266,190
@ $266.19 · 2026-06-01
ZAPOLSKY DAVID A.
Officer
$4.12M
@ $266.49 · 2026-05-22
GARMAN MATTHEW S
Officer
$4.07M
@ $263.40 · 2026-05-21
HERRINGTON DOUGLAS J
Officer
$1.67M
@ $262.39 · 2026-05-21
JASSY ANDREW R.
Chief Executive Officer
$5.27M
@ $263.42 · 2026-05-21
REYNOLDS SHELLEY L
Officer
$620,003
@ $262.38 · 2026-05-21
GARMAN MATTHEW S
Officer
$3.01M
@ $262.66 · 2026-05-15
HERRINGTON DOUGLAS J
Officer
$982,602
@ $262.59 · 2026-05-15
HERRINGTON DOUGLAS J
Officer
$7.83M
@ $274.67 · 2026-05-04
JASSY ANDREW R.
Chief Executive Officer
$8.62M
@ $275.00 · 2026-05-04
RUBINSTEIN JONATHAN J
Director
$1.01M
@ $273.02 · 2026-04-30
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $260.00 · 2026-04-24
JASSY ANDREW R.
Chief Executive Officer
$7.91M
@ $255.00 · 2026-04-17
HERRINGTON DOUGLAS J
Officer
$5.02M
@ $245.00 · 2026-04-14
HERRINGTON DOUGLAS J
Officer
$210,500
@ $210.50 · 2026-04-01
HERRINGTON DOUGLAS J
Officer
$204,250
@ $204.25 · 2026-03-02
ZAPOLSKY DAVID A.
Officer
$3.65M
@ $205.40 · 2026-02-24
GARMAN MATTHEW S
Officer
$3.64M
@ $205.22 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$1.41M
@ $205.82 · 2026-02-23
JASSY ANDREW R.
Chief Executive Officer
$4.08M
@ $205.18 · 2026-02-23
REYNOLDS SHELLEY L
Officer
$554,892
@ $205.90 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$948,990
@ $198.37 · 2026-02-17
ALEXANDER KEITH BRIAN
Director
$183,492
@ $203.88 · 2026-02-12
HERRINGTON DOUGLAS J
Officer
$208,000
@ $208.00 · 2026-02-11
HERRINGTON DOUGLAS J
Officer
$583,050
@ $233.22 · 2025-12-01
ZAPOLSKY DAVID A.
Officer
$4.56M
@ $220.58 · 2025-11-24
GARMAN MATTHEW S
Officer
$3.85M
@ $216.90 · 2025-11-21
HERRINGTON DOUGLAS J
Officer
$1.48M
@ $216.40 · 2025-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.31M
@ $216.94 · 2025-11-21
REYNOLDS SHELLEY L
Officer
$583,222
@ $216.41 · 2025-11-21
HUTTENLOCHER DANIEL P
Director
$280,317
@ $226.61 · 2025-11-20
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.71 · 2025-11-17
ALEXANDER KEITH BRIAN
Director
$209,700
@ $233.00 · 2025-11-17
HERRINGTON DOUGLAS J
Officer
$6.14M
@ $250.58 · 2025-11-03
RUBINSTEIN JONATHAN J
Director
$2.04M
@ $250.03 · 2025-10-31
HERRINGTON DOUGLAS J
Officer
$542,750
@ $217.10 · 2025-10-01
HERRINGTON DOUGLAS J
Officer
$558,725
@ $223.49 · 2025-09-02
ZAPOLSKY DAVID A.
Officer
$4.60M
@ $222.34 · 2025-08-22
GARMAN MATTHEW S
Officer
$3.94M
@ $221.57 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.51M
@ $221.62 · 2025-08-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.95M
@ $222.74 · 2025-08-21
JASSY ANDREW R.
Chief Executive Officer
$4.40M
@ $221.58 · 2025-08-21
REYNOLDS SHELLEY L
Officer
$601,755
@ $221.64 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.32 · 2025-08-15
HERRINGTON DOUGLAS J
Officer
$542,500
@ $217.00 · 2025-08-01
BEZOS JEFFREY P
Officer and Director
$954.28M
@ $229.72 · 2025-07-24
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $228.34 · 2025-07-22
BEZOS JEFFREY P
Officer and Director
$166.45M
@ $227.02 · 2025-07-15
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $225.21 · 2025-07-14
BEZOS JEFFREY P
Officer and Director
$108.68M
@ $223.99 · 2025-07-09
BEZOS JEFFREY P
Officer and Director
$665.86M
@ $223.86 · 2025-07-07
HERRINGTON DOUGLAS J
Officer
$550,144
@ $220.06 · 2025-07-01
BEZOS JEFFREY P
Officer and Director
$736.68M
@ $221.56 · 2025-06-30
HERRINGTON DOUGLAS J
Officer
$512,450
@ $204.98 · 2025-06-02
ZAPOLSKY DAVID A.
Officer
$4.18M
@ $202.00 · 2025-05-22
GARMAN MATTHEW S
Chief Executive Officer
$4.21M
@ $201.30 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$1.37M
@ $200.77 · 2025-05-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.58M
@ $201.57 · 2025-05-21
JASSY ANDREW R.
Chief Executive Officer
$4.00M
@ $201.30 · 2025-05-21
REYNOLDS SHELLEY L
Officer
$541,129
@ $200.79 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$980,971
@ $205.05 · 2025-05-15
ALEXANDER KEITH BRIAN
Director
$210,680
@ $210.68 · 2025-05-12
HERRINGTON DOUGLAS J
Officer
$476,675
@ $190.67 · 2025-05-01
HERRINGTON DOUGLAS J
Officer
$469,975
@ $187.99 · 2025-04-01
HERRINGTON DOUGLAS J
Chief Executive Officer
$532,925
@ $213.17 · 2025-03-03
ZAPOLSKY DAVID A.
Officer
$5.47M
@ $218.25 · 2025-02-24
GARMAN MATTHEW S
Officer
$3.36M
@ $220.69 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.36M
@ $222.47 · 2025-02-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.26M
@ $223.14 · 2025-02-21
JASSY ANDREW R.
Chief Executive Officer
$4.59M
@ $220.65 · 2025-02-21
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
AOS
0
Sells (3M)
2
Sells (12M)
Total value (12M): $110,565
SCHUH DARRELL W
Officer
$82,126
@ $74.39 · 2026-03-04
SCHUH DARRELL W
Officer
$28,439
@ $79.88 · 2026-02-13
STERN JAMES F
General Counsel
$1.24M
@ $71.24 · 2025-08-07
WHEELER KEVIN J.
Officer and Director
$1.58M
@ $71.26 · 2025-07-30
SMITH MARK D
Director
$171,264
@ $71.36 · 2025-07-29
KARGE DOUGLAS SAMUEL
Officer
$27,507
@ $65.65 · 2025-02-07
HEIDEMAN ROBERT JAMES
Chief Technology Officer
$67,357
@ $65.65 · 2025-02-07
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
AMZN
FearGreed
😐Neutral(44/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
AOS
FearGreed
😐Neutral(46/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
AMZN
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (44)
AOS
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (46)
View AMZN Full AnalysisView AOS Full Analysis

Frequently Asked Questions: AMZN vs AOS

Is Amazon.com, Inc. or A. O. Smith Corporation more undervalued in 2026?▼

Based on our discounted cash flow model, AOS trades at a 15.2% margin of safety (intrinsic value $74 vs. price $63), compared to AMZN's -152.0% margin of safety (intrinsic $95 vs. $240).

Which stock has a wider economic moat, Amazon.com, Inc. or A. O. Smith Corporation?▼

AOS scores 93/100 (Wide moat), while AMZN scores 51/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Which company has better free cash flow, Amazon.com, Inc. or A. O. Smith Corporation?▼

A. O. Smith Corporation (AOS) generates a 5.1% free cash flow yield, compared to Amazon.com, Inc.'s -0.4%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, Amazon.com, Inc. or A. O. Smith Corporation?▼

AOS earns 22.0% ROIC versus AMZN's 9.9%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

AMZN vs AOS: Which Is the Better Buy in 2026? | SafetyMargin.io