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AFLAC Incorporated (AFL) vs Morgan Stanley (MS): Which Is the Better Buy in 2026?

As of 2026-08-03, AFL is undervalued at $127, with a DCF intrinsic value of $98270762995 and a margin of safety of 100%. MS is undervalued at $210, with an intrinsic value of $269 and a margin of safety of 22%. Of the two, AFL has the wider margin of safety.

AFL
AFLAC Incorporated
$127.48
VS
MS
Morgan Stanley
$210.42

Rewards

AFL
    MS
    • Gross margin of 87.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
    • Morgan Stanley scores 80/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
    • Each dollar of retained earnings has created $3.56 of earning power — management is an exceptional capital allocator.

    Risks

    AFL
    • Altman Z-Score of 0.81 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
    • 6 insider sales totaling $2.7M with no purchases in the past 3 months — insiders are reducing their exposure.
    • Free cash flow has declined at a 13.0% CAGR over the past 4 years — a concerning trend.
    MS
    • Altman Z-Score of 0.29 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
    • Insiders have sold $5.4M worth of stock in the past 3 months — significant insider liquidation.

    Key Valuation Metrics

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    AFL
    MS
    Valuation
    $4.92B
    Free Cash Flow
    N/A
    N/A
    FCF Yield
    N/A
    14.57
    Trailing P/E
    17.01
    16.89
    Forward P/E
    15.45
    Quality & Moat
    9.52%
    ROIC
    3.68%
    16.47%
    ROE
    14.08%
    50.05%
    Gross Margin
    87.64%
    1.18
    PEG Ratio
    1.99
    Balance Sheet Safety
    0.21
    Net Debt / Equity
    Net cash
    N/A
    Interest Coverage
    N/A
    1.05
    Net Debt / EBITDA
    N/A
    1.91%
    Dividend Yield
    2.19%
    AFL: 4Ties: 1MS: 4
    AFLMS

    Historical Fundamentals

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    AFL

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    MS

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    $1 Retained Earnings Test

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    AFL
    $0.00
    created per $1 retained over 3 years
    Value Destroyer
    Σ Retained
    $10.50B
    Δ Market Cap
    +$38.33
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    MS
    $6.65
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $20.84B
    Δ Market Cap
    +$138.59B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    AFL
    100.0% Margin of Safety
    Price is 100.0% below estimated fair value
    Current Price: $127.48
    Fair Value: $98270762994.56
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    MS
    21.9% Margin of Safety
    Price is 21.9% below estimated fair value
    Current Price: $210.42
    Fair Value: $269.50
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    AFL

    What growth rate is the market pricing in at $127?

    -30.0%
    Market-Implied FCF Growth Rate

    Market below historical growth — potential opportunity.

    MS

    Requires positive FCF to compute implied growth rate.

    Economic Moat Score

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    AFL
    65/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving reinvestment efficiency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    MS
    80/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    AFL
    -2.40
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    MS
    -2.09
    Possible Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    AFL
    Insiders 10.8%Institutions 59.5%Retail & Other 29.7%
    No. of Institutional Holders2,115
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    MS
    Insiders 24.4%Institutions 63.1%Retail & Other 12.5%
    No. of Institutional Holders3,329
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    AFL
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    MS
    0
    Buys (3M)
    1
    Buys (12M)
    Total value (12M): $5,630
    PETERSON DOUGLAS L
    Director
    $5,630
    @ $156.39 · 2025-10-17
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    AFL
    6
    Sells (3M)
    21
    Sells (12M)
    Total value (12M): $13.43M
    MOSKOWITZ JOSEPH L
    Director
    $1.44M
    @ $116.54 · 2026-06-22
    BEAVER STEVEN KENT
    Officer
    $648,897
    @ $117.81 · 2026-05-22
    KENNY THOMAS J
    Director
    $202,832
    @ $116.57 · 2026-05-15
    COLLINS ARTHUR REGINALD
    Director
    $268,065
    @ $116.55 · 2026-05-14
    MOSKOWITZ JOSEPH L
    Director
    $68,238
    @ $113.73 · 2026-05-08
    HOSODA MIWAKO
    Director
    $27,824
    @ $114.50 · 2026-05-06
    LAKE CHARLES D II
    Officer
    $737,308
    @ $113.43 · 2026-05-05
    LAKE CHARLES D II
    Officer
    $536,365
    @ $107.27 · 2026-03-25
    KOIDE MASATOSHI
    Officer
    $1.70M
    @ $109.93 · 2026-03-11
    LAKE CHARLES D II
    Officer
    $1.71M
    @ $109.93 · 2026-03-11
    MOSKOWITZ JOSEPH L
    Director
    $66,054
    @ $110.09 · 2026-03-09
    BEAVER STEVEN KENT
    Officer
    $839,015
    @ $113.58 · 2026-02-20
    BRODEN MAX
    Chief Financial Officer
    $1.53M
    @ $117.67 · 2026-02-06
    BEAVER STEVEN KENT
    Officer
    $601,520
    @ $109.53 · 2025-12-12
    BEAVER STEVEN KENT
    Officer
    $377,166
    @ $109.26 · 2025-12-05
    TILLMAN AUDREY BOONE
    Officer
    $1.78M
    @ $112.00 · 2025-11-18
    MOSKOWITZ JOSEPH L
    Director
    $89,404
    @ $113.75 · 2025-11-17
    TILLMAN AUDREY BOONE
    Officer
    $397,325
    @ $115.10 · 2025-11-14
    MOSKOWITZ JOSEPH L
    Director
    $114,000
    @ $114.00 · 2025-11-07
    SIMARD FREDERIC JEAN GUY
    Officer
    $193,725
    @ $112.50 · 2025-11-06
    MOSKOWITZ JOSEPH L
    Director
    $102,570
    @ $102.57 · 2025-08-08
    KOIDE MASATOSHI
    Officer
    $3.91M
    @ $105.59 · 2025-05-20
    COLLINS ARTHUR REGINALD
    Director
    $290,689
    @ $105.71 · 2025-05-15
    KENNY THOMAS J
    Director
    $762,238
    @ $106.34 · 2025-05-09
    MOSKOWITZ JOSEPH L
    Director
    $106,790
    @ $106.79 · 2025-05-08
    LAKE CHARLES D II
    Officer
    $5.69M
    @ $107.44 · 2025-03-10
    KOIDE MASATOSHI
    Officer
    $2.36M
    @ $107.63 · 2025-03-07
    MOSKOWITZ JOSEPH L
    Director
    $107,630
    @ $107.63 · 2025-03-07
    TILLMAN AUDREY BOONE
    Officer
    $2.56M
    @ $103.40 · 2024-12-27
    MOSKOWITZ JOSEPH L
    Director
    $64,998
    @ $108.33 · 2024-11-08
    MOSKOWITZ JOSEPH L
    Director
    $59,730
    @ $99.55 · 2024-08-08
    KENNY THOMAS J
    Director
    $197,890
    @ $98.94 · 2024-08-07
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    MS
    2
    Sells (3M)
    14
    Sells (12M)
    Total value (12M): $64.71M
    SCHAPIRO MARY L
    Director
    $212,055
    @ $212.06 · 2026-07-28
    PIZZI MICHAEL A
    Officer
    $5.21M
    @ $215.55 · 2026-07-17
    GROSSMAN ERIC F
    Officer
    $2.12M
    @ $190.75 · 2026-04-20
    SIMKOWITZ DANIEL A
    President
    $2.78M
    @ $189.24 · 2026-04-17
    SAPERSTEIN ANDREW MICHAEL
    President
    $9.74M
    @ $188.59 · 2026-04-16
    CRAWLEY MANDELL L.
    Officer
    $3.04M
    @ $188.22 · 2026-04-16
    SIMKOWITZ DANIEL A
    President
    $6.02M
    @ $182.61 · 2026-01-30
    PIZZI MICHAEL A
    Officer
    $3.69M
    @ $184.55 · 2026-01-20
    SAPERSTEIN ANDREW MICHAEL
    President
    $5.57M
    @ $183.62 · 2026-01-20
    GROSSMAN ERIC F
    Officer
    $3.97M
    @ $184.00 · 2026-01-20
    CRAWLEY MANDELL L.
    Officer
    $1.44M
    @ $183.45 · 2026-01-20
    YESHAYA SHARON
    Chief Financial Officer
    $2.94M
    @ $185.77 · 2026-01-20
    SMITH CHARLES AUBREY III
    Officer
    $1.55M
    @ $182.08 · 2026-01-20
    PICK EDWARD N.
    Chief Executive Officer
    $16.43M
    @ $164.34 · 2025-10-31
    PIZZI MICHAEL A
    Officer
    $2.53M
    @ $140.62 · 2025-07-17
    GROSSMAN ERIC F
    Officer
    $1.69M
    @ $141.12 · 2025-07-17
    SMITH CHARLES AUBREY III
    Officer
    $2.81M
    @ $140.30 · 2025-07-17
    SIMKOWITZ DANIEL A
    President
    $4.09M
    @ $141.13 · 2025-07-17
    SIMKOWITZ DANIEL A
    President
    $3.70M
    @ $127.37 · 2025-05-12
    SAPERSTEIN ANDREW MICHAEL
    President
    $4.80M
    @ $120.00 · 2025-05-02
    HERZ ROBERT H
    Director
    $95,459
    @ $119.32 · 2025-05-02
    GROSSMAN ERIC F
    Officer
    $1.12M
    @ $111.65 · 2025-04-15
    CRAWLEY MANDELL L.
    Officer
    $1.15M
    @ $138.06 · 2025-01-22
    PIZZI MICHAEL A
    Officer
    $2.52M
    @ $136.92 · 2025-01-21
    SAPERSTEIN ANDREW MICHAEL
    President
    $4.20M
    @ $136.43 · 2025-01-21
    GROSSMAN ERIC F
    Officer
    $1.78M
    @ $136.20 · 2025-01-21
    AKRAM RAJA
    Chief Financial Officer
    $2.38M
    @ $136.01 · 2025-01-21
    SIMKOWITZ DANIEL A
    President
    $5.00M
    @ $136.61 · 2025-01-21
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    AFL
    FearGreed
    😏Greed(69/100)

    "Market is optimistic — be cautious and ensure you have a margin of safety"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    MS
    FearGreed
    😐Neutral(57/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

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    AFL
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Greed (69)
    MS
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (57)
    View AFL Full AnalysisView MS Full Analysis

    Frequently Asked Questions: AFL vs MS

    Is AFLAC Incorporated or Morgan Stanley more undervalued in 2026?

    Based on our discounted cash flow model, AFL trades at a 100.0% margin of safety (intrinsic value $98270762995 vs. price $127), compared to MS's 21.9% margin of safety (intrinsic $269 vs. $210).

    Which stock has a wider economic moat, AFLAC Incorporated or Morgan Stanley?

    MS scores 80/100 (Wide moat), while AFL scores 65/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

    Is Morgan Stanley in financial distress?

    MS's Altman Z-Score of 0.3 places it in the Distress zone, signaling elevated bankruptcy risk. AFL scores 0.8 (Distress zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

    Which stock has higher return on invested capital, AFLAC Incorporated or Morgan Stanley?

    AFL earns 9.5% ROIC versus MS's 3.7%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

    Which dividend is safer, AFLAC Incorporated's or Morgan Stanley's?

    AFL's dividend earns a safety score of 91/100 (Very Safe), compared to MS's 79/100 (Safe). AFL has raised its dividend for 2 consecutive years.