Compare StocksADBE vs KEYS

Adobe Inc. (ADBE) vs Keysight Technologies, Inc. (KEYS): Which Is the Better Buy in 2026?

As of 2026-09-17, ADBE is undervalued at $248, with a DCF intrinsic value of $569 and a margin of safety of 56%. KEYS is overvalued at $333, with an intrinsic value of $268 and a margin of safety of -24%. Of the two, ADBE has the wider margin of safety.

ADBE
Adobe Inc.
$247.67
VS
KEYS
Keysight Technologies, Inc.
$332.81

Rewards

ADBE
  • Adobe Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 89.3% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Adobe Inc. scores 100/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
KEYS
  • Gross margin of 63.3% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 10.1% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • PEG ratio of 0.62 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.

Risks

ADBE
    KEYS
    • ROIC has declined by 10.8 percentage points over the past 4 years, which may signal competitive erosion.
    • Trailing P/E of 45.2x is 28% above the historical average of 35.3x — the stock trades at a premium to its own history.
    • Insiders have sold $2.5M worth of stock in the past 3 months — significant insider liquidation.

    Key Valuation Metrics

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    ADBE
    KEYS
    Valuation
    $9.13B
    Free Cash Flow
    $1.87B
    9.27%
    FCF Yield
    3.30%
    13.83
    Trailing P/E
    45.16
    8.95
    Forward P/E
    23.99
    Quality & Moat
    38.56%
    ROIC
    14.30%
    61.90%
    ROE
    20.90%
    89.25%
    Gross Margin
    63.28%
    0.64
    PEG Ratio
    0.62
    Balance Sheet Safety
    0.10
    Net Debt / Equity
    0.02
    N/A
    Interest Coverage
    N/A
    0.12
    Net Debt / EBITDA
    0.09
    0.00%
    Dividend Yield
    0.00%
    ADBE: 7Ties: 2KEYS: 3
    ADBEKEYS

    Historical Fundamentals

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    ADBE

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    KEYS

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    $1 Retained Earnings Test

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    ADBE
    $-0.60
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $18.12B
    Δ Market Cap
    $-10.93B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    KEYS
    $1.69
    created per $1 retained over 3 years
    Value Creator
    Σ Retained
    $2.52B
    Δ Market Cap
    +$4.26B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    ADBE
    56.5% Margin of Safety
    Price is 56.5% below estimated fair value
    Current Price: $247.67
    Fair Value: $568.95
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    KEYS
    24.3% Overvalued
    Price is 24.3% above estimated fair value
    Current Price: $332.81
    Fair Value: $267.86
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    ADBE

    What growth rate is the market pricing in at $248?

    +1.6%
    Market-Implied Owner Earnings Growth
    Standard FCF implies -0.6%

    The market implies +1.6% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding -0.6%, reflecting heavy growth investment expected to generate future returns.

    KEYS

    What growth rate is the market pricing in at $333?

    +22.0%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +13.4%

    The market implies +22.0% Owner Earnings growth, above historical trends.

    Standard FCF implies a demanding +13.4%, reflecting heavy growth investment.

    Economic Moat Score

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    ADBE
    100/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    KEYS
    52/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with reinvestment efficiency as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    ADBE
    -2.85
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    KEYS
    -2.57
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    ADBE
    Insiders 0.2%Institutions 87.2%Retail & Other 12.6%
    No. of Institutional Holders2,963
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    KEYS
    Insiders 0.6%Institutions 92.9%Retail & Other 6.5%
    No. of Institutional Holders1,731
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    ADBE
    1
    Buys (3M)
    1
    Buys (12M)
    Total value (12M): $1.95M
    RICKS DAVID A
    Director
    $1.95M
    @ $194.51 · 2026-06-25
    DURN DANIEL JAMES
    Chief Financial Officer
    $507,758
    @ $390.58 · 2025-03-20
    RICKS DAVID A
    Director
    $998,946
    @ $443.98 · 2025-01-28
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    KEYS
    0
    Buys (3M)
    0
    Buys (12M)
    STEPHENS KEVIN A
    Director
    $44,520
    @ $159.00 · 2025-05-29
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    ADBE
    1
    Sells (3M)
    5
    Sells (12M)
    Total value (12M): $1.16M
    FORUSZ JILLIAN
    Officer
    $109,961
    @ $264.33 · 2026-07-29
    FORUSZ JILLIAN
    Officer
    $185,915
    @ $246.25 · 2026-04-30
    DURN DANIEL JAMES
    Chief Financial Officer
    $331,355
    @ $248.02 · 2026-04-20
    DURN DANIEL JAMES
    Chief Financial Officer
    $485,323
    @ $294.85 · 2026-01-27
    FORUSZ JILLIAN
    Officer
    $50,344
    @ $337.88 · 2025-10-31
    FORUSZ JILLIAN
    Officer
    $175,828
    @ $380.58 · 2025-05-02
    FORUSZ JILLIAN
    Officer
    $145,567
    @ $435.83 · 2025-01-28
    BELSKY SCOTT K
    Officer
    $2.05M
    @ $431.61 · 2025-01-27
    BANSE AMY L
    Director
    $333,300
    @ $550.00 · 2024-12-06
    FORUSZ JILLIAN
    Officer
    $327,987
    @ $485.19 · 2024-10-29
    BELSKY SCOTT K
    Officer
    $232,525
    @ $483.42 · 2024-10-25
    BELSKY SCOTT K
    Officer
    $1.14M
    @ $511.48 · 2024-10-16
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    KEYS
    4
    Sells (3M)
    23
    Sells (12M)
    Total value (12M): $31.13M
    ESTRADA INGRID A
    Officer
    $652,200
    @ $326.10 · 2026-09-04
    NYE JEAN MCCLUNG
    Director
    $957,660
    @ $319.22 · 2026-08-21
    ESTRADA INGRID A
    Officer
    $681,740
    @ $340.87 · 2026-06-30
    DHANASEKARAN SATISH
    Chief Executive Officer
    $183,189
    @ $361.32 · 2026-06-25
    CULLEN JAMES G
    Director
    $1.04M
    @ $346.58 · 2026-06-02
    HAMADA RICHARD P
    Director
    $239,929
    @ $275.78 · 2026-03-30
    DOUGHERTY NEIL
    Chief Financial Officer
    $596,740
    @ $298.37 · 2026-03-24
    DHANASEKARAN SATISH
    Chief Executive Officer
    $500,100
    @ $300.00 · 2026-03-24
    LI JEFFREY K
    Officer
    $594,380
    @ $297.19 · 2026-03-24
    DHANASEKARAN SATISH
    Chief Executive Officer
    $483,430
    @ $290.00 · 2026-03-19
    NERSESIAN RONALD S
    Director
    $8.58M
    @ $285.96 · 2026-03-17
    JUSKIE JOANN ANN
    Officer
    $304,423
    @ $304.42 · 2026-02-27
    ESTRADA INGRID A
    Officer
    $475,360
    @ $237.68 · 2026-02-20
    YOON SUNG
    Officer
    $183,678
    @ $206.84 · 2025-12-30
    DOUGHERTY NEIL
    Chief Financial Officer
    $203,719
    @ $203.72 · 2025-12-22
    PAGE JOHN
    Officer
    $3.20M
    @ $213.48 · 2025-12-10
    DHANASEKARAN SATISH
    Chief Executive Officer
    $894,349
    @ $211.43 · 2025-12-09
    LI JEFFREY K
    Officer
    $790,105
    @ $200.84 · 2025-12-03
    NARAYANAN KAILASH
    Officer
    $628,740
    @ $196.42 · 2025-12-01
    ESTRADA INGRID A
    Officer
    $948,119
    @ $196.42 · 2025-12-01
    DHANASEKARAN SATISH
    Chief Executive Officer
    $2.46M
    @ $196.42 · 2025-12-01
    PAGE JOHN
    Officer
    $623,634
    @ $196.42 · 2025-12-01
    NERSESIAN RONALD S
    Director
    $5.91M
    @ $196.88 · 2025-11-28
    POOLE LISA M
    Officer
    $24,646
    @ $173.56 · 2025-09-17
    ESTRADA INGRID A
    Officer
    $347,960
    @ $173.98 · 2025-09-17
    DOUGHERTY NEIL
    Chief Financial Officer
    $2.01M
    @ $164.60 · 2025-06-30
    ESTRADA INGRID A
    Officer
    $1.59M
    @ $158.97 · 2025-06-20
    DHANASEKARAN SATISH
    Chief Executive Officer
    $103,819
    @ $157.78 · 2025-05-30
    PAGE JOHN
    Officer
    $1.16M
    @ $157.78 · 2025-05-30
    HAMADA RICHARD P
    Director
    $257,418
    @ $162.00 · 2025-05-22
    DOUGHERTY NEIL
    Chief Financial Officer
    $562,960
    @ $155.00 · 2025-03-27
    WALLACE MARK ADAM
    Officer
    $970,770
    @ $161.79 · 2024-12-30
    LI JEFFREY K
    Officer
    $758,511
    @ $171.92 · 2024-12-04
    GOOI SOON CHAI
    Officer
    $3.12M
    @ $171.34 · 2024-12-03
    NERSESIAN RONALD S
    Director
    $7.14M
    @ $170.41 · 2024-12-03
    GOOI SOON CHAI
    Officer
    $1.48M
    @ $169.66 · 2024-12-02
    DHANASEKARAN SATISH
    Chief Executive Officer
    $3.02M
    @ $169.66 · 2024-12-02
    PAGE JOHN
    Officer
    $658,959
    @ $169.66 · 2024-12-02
    NARAYANAN KAILASH
    Officer
    $101,924
    @ $171.30 · 2024-11-27
    POOLE LISA M
    Officer
    $60,126
    @ $171.79 · 2024-11-25
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    ADBE
    FearGreed
    😨Fear(32/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    KEYS
    FearGreed
    😐Neutral(58/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    ADBE
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (32)
    KEYS
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (58)
    View ADBE Full AnalysisView KEYS Full Analysis

    Frequently Asked Questions: ADBE vs KEYS

    Is Adobe Inc. or Keysight Technologies, Inc. more undervalued in 2026?

    Based on our discounted cash flow model, ADBE trades at a 56.5% margin of safety (intrinsic value $569 vs. price $248), compared to KEYS's -24.3% margin of safety (intrinsic $268 vs. $333).

    Which stock has a wider economic moat, Adobe Inc. or Keysight Technologies, Inc.?

    ADBE scores 100/100 (Wide moat), while KEYS scores 52/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

    Which company has better free cash flow, Adobe Inc. or Keysight Technologies, Inc.?

    Adobe Inc. (ADBE) generates a 9.3% free cash flow yield, compared to Keysight Technologies, Inc.'s 3.3%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

    Which stock has higher return on invested capital, Adobe Inc. or Keysight Technologies, Inc.?

    ADBE earns 38.6% ROIC versus KEYS's 14.3%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

    ADBE vs KEYS: Which Is the Better Buy in 2026? | SafetyMargin.io