Compare Stocks › ABNB vs NOW
Airbnb, Inc. (ABNB) vs ServiceNow, Inc. (NOW)
ABNB
Airbnb, Inc.
$130.79
VS
NOW
ServiceNow, Inc.
$113.27
Rewards
ABNB
- ★Airbnb, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★Gross margin of 83.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Airbnb, Inc. scores 72/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
NOW
- ★Gross margin of 77.5% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $16.65 of market value — management is an exceptional capital allocator.
Risks
ABNB
- ⚠FCF yield of 5.9% suggests reasonable valuation assuming continued moderate growth.
- ⚠5 insider sales totaling $2.6M with no purchases in the past 3 months — insiders are reducing their exposure.
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠PEG ratio of 19.95 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
Key Valuation Metrics
Learn more →ABNB
NOW
Valuation
$4.65B
Free Cash Flow
$4.95B
5.93%
FCF Yield
4.14%
32.45
Trailing P/E
67.83
22.51
Forward P/E
22.56
Quality & Moat
8.94%
ROIC
11.27%
30.63%
ROE
13.48%
82.96%
Gross Margin
77.53%
N/A
PEG Ratio
19.95
Balance Sheet Safety
0.28
Debt / Equity
0.19
N/A
Interest Coverage
N/A
-3.40
Net Debt / EBITDA
-1.42
N/A
Dividend Yield
N/A
ABNB: 5Ties: 2NOW: 3
ABNBNOW
Historical Fundamentals
Learn more →ABNB
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
NOW
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →ABNB
$2.79
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$9.95B
Δ Market Cap
+$27.75B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →ABNB
52.8% Margin of Safety
Price is 52.8% below estimated fair value
Current Price: $130.79
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $277.06
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
45.8% Overvalued
Price is 45.8% above estimated fair value
Current Price: $113.27
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $77.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →ABNB
What growth rate is the market pricing in at $131?
+3.8%
Market-Implied FCF Growth Rate
Market below historical growth — potential opportunity.
NOW
What growth rate is the market pricing in at $113?
+24.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.8%
The market implies +24.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +9.8%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →ABNB
72/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Reinvestment Efficiency is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →ABNB
-2.76
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →ABNB
Insiders 1.4%Institutions 87.1%Retail & Other 11.5%
No. of Institutional Holders1,809
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 90.0%Retail & Other 9.8%
No. of Institutional Holders3,199
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →ABNB
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →ABNB
5
Sells (3M)
62
Sells (12M)
Total value (12M): $41.15M
MERTZ ELINOR
Chief Financial Officer
$584,725
@ $135.73 · 2026-03-05
MERTZ ELINOR
Chief Financial Officer
$487,500
@ $130.00 · 2026-03-02
BLECHARCZYK NATHAN
Officer, Director and Beneficial Owner
$533,735
@ $125.29 · 2026-02-20
MERTZ ELINOR
Chief Financial Officer
$487,500
@ $130.00 · 2026-02-02
MERTZ ELINOR
Chief Financial Officer
$509,775
@ $135.94 · 2026-01-02
BALOGH ARISTOTLE N
Chief Technology Officer
$345,745
@ $134.79 · 2025-12-19
BALOGH ARISTOTLE N
Chief Technology Officer
$2.06M
@ $135.00 · 2025-12-17
BALOGH ARISTOTLE N
Chief Technology Officer
$83,804
@ $128.93 · 2025-12-12
MERTZ ELINOR
Chief Financial Officer
$975,000
@ $130.00 · 2025-12-12
BALOGH ARISTOTLE N
Chief Technology Officer
$2.11M
@ $125.19 · 2025-12-09
MERTZ ELINOR
Chief Financial Officer
$578,750
@ $125.00 · 2025-12-09
BALOGH ARISTOTLE N
Chief Technology Officer
$78,598
@ $120.92 · 2025-12-05
BLECHARCZYK NATHAN
Officer, Director and Beneficial Owner
$14.13M
@ $120.41 · 2025-12-04
BLECHARCZYK NATHAN
Officer, Director and Beneficial Owner
$619,572
@ $120.03 · 2025-12-02
BALOGH ARISTOTLE N
Chief Technology Officer
$133,732
@ $116.39 · 2025-12-01
BLECHARCZYK NATHAN
Officer, Director and Beneficial Owner
$385,960
@ $116.71 · 2025-11-28
BALOGH ARISTOTLE N
Chief Technology Officer
$68,706
@ $114.51 · 2025-11-20
BALOGH ARISTOTLE N
Chief Technology Officer
$72,828
@ $121.38 · 2025-11-13
BALOGH ARISTOTLE N
Chief Technology Officer
$73,428
@ $122.38 · 2025-11-06
BALOGH ARISTOTLE N
Chief Technology Officer
$75,282
@ $125.47 · 2025-10-30
MERTZ ELINOR
Chief Financial Officer
$975,000
@ $130.00 · 2025-10-28
MERTZ ELINOR
Chief Financial Officer
$1.56M
@ $127.65 · 2025-10-24
BALOGH ARISTOTLE N
Chief Technology Officer
$76,518
@ $127.53 · 2025-10-23
BALOGH ARISTOTLE N
Chief Technology Officer
$74,556
@ $124.26 · 2025-10-16
BALOGH ARISTOTLE N
Chief Technology Officer
$72,276
@ $120.46 · 2025-10-09
BALOGH ARISTOTLE N
Chief Technology Officer
$73,482
@ $122.47 · 2025-10-02
BALOGH ARISTOTLE N
Chief Technology Officer
$73,746
@ $122.91 · 2025-09-25
BALOGH ARISTOTLE N
Chief Technology Officer
$74,244
@ $123.74 · 2025-09-18
BALOGH ARISTOTLE N
Chief Technology Officer
$74,208
@ $123.68 · 2025-09-11
BALOGH ARISTOTLE N
Chief Technology Officer
$74,790
@ $124.65 · 2025-09-04
MERTZ ELINOR
Chief Financial Officer
$594,585
@ $128.42 · 2025-09-02
BALOGH ARISTOTLE N
Chief Technology Officer
$78,114
@ $130.19 · 2025-08-28
BALOGH ARISTOTLE N
Chief Technology Officer
$74,976
@ $124.96 · 2025-08-21
BLECHARCZYK NATHAN
Officer, Director and Beneficial Owner
$281,199
@ $125.20 · 2025-08-20
BALOGH ARISTOTLE N
Chief Technology Officer
$74,172
@ $123.62 · 2025-08-14
BALOGH ARISTOTLE N
Chief Technology Officer
$72,300
@ $120.50 · 2025-08-07
MERTZ ELINOR
Chief Financial Officer
$806,875
@ $129.10 · 2025-08-04
BALOGH ARISTOTLE N
Chief Technology Officer
$80,850
@ $134.75 · 2025-07-31
BERNSTEIN DAVID CHARLES
Officer
$710,000
@ $142.00 · 2025-07-24
BALOGH ARISTOTLE N
Chief Technology Officer
$83,634
@ $139.39 · 2025-07-24
BALOGH ARISTOTLE N
Chief Technology Officer
$82,548
@ $137.58 · 2025-07-17
BALOGH ARISTOTLE N
Chief Technology Officer
$82,326
@ $137.21 · 2025-07-10
MERTZ ELINOR
Chief Financial Officer
$849,125
@ $135.86 · 2025-07-07
BALOGH ARISTOTLE N
Chief Technology Officer
$81,762
@ $136.27 · 2025-07-03
BALOGH ARISTOTLE N
Chief Technology Officer
$78,198
@ $130.33 · 2025-06-26
BALOGH ARISTOTLE N
Chief Technology Officer
$79,362
@ $132.27 · 2025-06-20
BALOGH ARISTOTLE N
Chief Technology Officer
$82,278
@ $137.13 · 2025-06-12
BERNSTEIN DAVID CHARLES
Officer
$701,200
@ $140.24 · 2025-06-11
BERNSTEIN DAVID CHARLES
Officer
$820,000
@ $136.67 · 2025-06-05
BALOGH ARISTOTLE N
Chief Technology Officer
$80,100
@ $133.50 · 2025-06-05
MERTZ ELINOR
Chief Financial Officer
$826,750
@ $132.28 · 2025-06-04
MERTZ ELINOR
Chief Financial Officer
$619,640
@ $128.85 · 2025-06-02
BALOGH ARISTOTLE N
Chief Technology Officer
$191,750
@ $130.00 · 2025-05-29
BLECHARCZYK NATHAN
Officer, Director and Beneficial Owner
$300,897
@ $134.03 · 2025-05-20
MERTZ ELINOR
Chief Financial Officer
$771,438
@ $123.43 · 2025-05-05
BALOGH ARISTOTLE N
Chief Technology Officer
$86,296
@ $123.28 · 2025-04-29
BALOGH ARISTOTLE N
Chief Technology Officer
$78,813
@ $112.59 · 2025-04-22
BALOGH ARISTOTLE N
Chief Technology Officer
$80,276
@ $114.68 · 2025-04-15
BALOGH ARISTOTLE N
Chief Technology Officer
$77,518
@ $110.74 · 2025-04-08
BALOGH ARISTOTLE N
Chief Technology Officer
$83,769
@ $119.67 · 2025-04-01
CHESKY BRIAN
Chief Executive Officer
$4.63M
@ $120.44 · 2025-04-01
BALOGH ARISTOTLE N
Chief Technology Officer
$90,685
@ $129.55 · 2025-03-25
BALOGH ARISTOTLE N
Chief Technology Officer
$88,200
@ $126.00 · 2025-03-18
CHESKY BRIAN
Chief Executive Officer
$4.87M
@ $126.60 · 2025-03-17
BALOGH ARISTOTLE N
Chief Technology Officer
$91,126
@ $130.18 · 2025-03-11
MERTZ ELINOR
Chief Financial Officer
$1.74M
@ $140.97 · 2025-03-05
BALOGH ARISTOTLE N
Chief Technology Officer
$98,070
@ $140.10 · 2025-03-04
CHESKY BRIAN
Chief Executive Officer
$10.99M
@ $142.82 · 2025-03-03
BLECHARCZYK NATHAN
Officer, Director and Beneficial Owner
$3.79M
@ $145.00 · 2025-02-26
BALOGH ARISTOTLE N
Chief Technology Officer
$101,507
@ $145.01 · 2025-02-25
BLECHARCZYK NATHAN
Officer, Director and Beneficial Owner
$423,940
@ $156.32 · 2025-02-20
BALOGH ARISTOTLE N
Chief Technology Officer
$112,735
@ $161.05 · 2025-02-18
CHESKY BRIAN
Chief Executive Officer
$18.50M
@ $160.32 · 2025-02-18
BLECHARCZYK NATHAN
Officer, Director and Beneficial Owner
$28.93M
@ $158.00 · 2025-02-14
BALOGH ARISTOTLE N
Chief Technology Officer
$1.82M
@ $158.00 · 2025-02-14
CHESKY BRIAN
Chief Executive Officer
$37.19M
@ $161.16 · 2025-02-14
MERTZ ELINOR
Chief Financial Officer
$4.00M
@ $160.00 · 2025-02-14
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
4
Sells (3M)
48
Sells (12M)
Total value (12M): $27.80M
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
CANNEY JACQUELINE P
Officer
$67,518
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →ABNB
😐Neutral(55/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
😨Fear(38/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →ABNB
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (55)
NOW
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)