Compare StocksABNB vs CRM

Airbnb, Inc. (ABNB) vs Salesforce, Inc. (CRM)

ABNB
Airbnb, Inc.
$130.79
VS
CRM
Salesforce, Inc.
$194.99

Rewards

ABNB
  • Airbnb, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Gross margin of 83.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Airbnb, Inc. scores 72/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
CRM
  • Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Management has timed buybacks well — 3 out of 4 years showed value-accretive repurchases.

Risks

ABNB
  • FCF yield of 5.9% suggests reasonable valuation assuming continued moderate growth.
  • 5 insider sales totaling $2.6M with no purchases in the past 3 months — insiders are reducing their exposure.
CRM

    Key Valuation Metrics

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    ABNB
    CRM
    Valuation
    $4.65B
    Free Cash Flow
    $16.37B
    5.93%
    FCF Yield
    8.96%
    32.45
    Trailing P/E
    25.00
    22.51
    Forward P/E
    13.08
    Quality & Moat
    8.94%
    ROIC
    8.21%
    30.63%
    ROE
    12.61%
    82.96%
    Gross Margin
    77.68%
    N/A
    PEG Ratio
    1.40
    Balance Sheet Safety
    0.28
    Debt / Equity
    0.30
    N/A
    Interest Coverage
    N/A
    -3.40
    Net Debt / EBITDA
    0.65
    N/A
    Dividend Yield
    0.90%
    ABNB: 5Ties: 1CRM: 4
    ABNBCRM

    Historical Fundamentals

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    ABNB

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

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    ABNB
    $2.79
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $9.95B
    Δ Market Cap
    +$27.75B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    CRM
    $-5.25
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-76.99B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    ABNB
    52.8% Margin of Safety
    Price is 52.8% below estimated fair value
    Current Price: $130.79
    Fair Value: $277.06
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    CRM
    13.0% Margin of Safety
    Price is 13.0% below estimated fair value
    Current Price: $194.99
    Fair Value: $224.03
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    ABNB

    What growth rate is the market pricing in at $131?

    +3.8%
    Market-Implied FCF Growth Rate

    Market below historical growth — potential opportunity.

    CRM

    What growth rate is the market pricing in at $195?

    +11.1%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +0.3%

    The market implies +11.1% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +0.3%, reflecting heavy growth investment expected to generate future returns.

    Economic Moat Score

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    ABNB
    72/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat driven primarily by revenue predictability. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    ABNB
    -2.76
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    ABNB
    Insiders 1.4%Institutions 87.1%Retail & Other 11.5%
    No. of Institutional Holders1,809
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    CRM
    Insiders 2.7%Institutions 85.0%Retail & Other 12.3%
    No. of Institutional Holders3,962
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    ABNB
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    CRM
    0
    Buys (3M)
    3
    Buys (12M)
    Total value (12M): $26.38M
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    ABNB
    5
    Sells (3M)
    62
    Sells (12M)
    Total value (12M): $41.15M
    MERTZ ELINOR
    Chief Financial Officer
    $584,725
    @ $135.73 · 2026-03-05
    MERTZ ELINOR
    Chief Financial Officer
    $487,500
    @ $130.00 · 2026-03-02
    BLECHARCZYK NATHAN
    Officer, Director and Beneficial Owner
    $533,735
    @ $125.29 · 2026-02-20
    MERTZ ELINOR
    Chief Financial Officer
    $487,500
    @ $130.00 · 2026-02-02
    MERTZ ELINOR
    Chief Financial Officer
    $509,775
    @ $135.94 · 2026-01-02
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $345,745
    @ $134.79 · 2025-12-19
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $2.06M
    @ $135.00 · 2025-12-17
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $83,804
    @ $128.93 · 2025-12-12
    MERTZ ELINOR
    Chief Financial Officer
    $975,000
    @ $130.00 · 2025-12-12
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $2.11M
    @ $125.19 · 2025-12-09
    MERTZ ELINOR
    Chief Financial Officer
    $578,750
    @ $125.00 · 2025-12-09
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $78,598
    @ $120.92 · 2025-12-05
    BLECHARCZYK NATHAN
    Officer, Director and Beneficial Owner
    $14.13M
    @ $120.41 · 2025-12-04
    BLECHARCZYK NATHAN
    Officer, Director and Beneficial Owner
    $619,572
    @ $120.03 · 2025-12-02
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $133,732
    @ $116.39 · 2025-12-01
    BLECHARCZYK NATHAN
    Officer, Director and Beneficial Owner
    $385,960
    @ $116.71 · 2025-11-28
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $68,706
    @ $114.51 · 2025-11-20
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $72,828
    @ $121.38 · 2025-11-13
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $73,428
    @ $122.38 · 2025-11-06
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $75,282
    @ $125.47 · 2025-10-30
    MERTZ ELINOR
    Chief Financial Officer
    $975,000
    @ $130.00 · 2025-10-28
    MERTZ ELINOR
    Chief Financial Officer
    $1.56M
    @ $127.65 · 2025-10-24
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $76,518
    @ $127.53 · 2025-10-23
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $74,556
    @ $124.26 · 2025-10-16
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $72,276
    @ $120.46 · 2025-10-09
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $73,482
    @ $122.47 · 2025-10-02
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $73,746
    @ $122.91 · 2025-09-25
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $74,244
    @ $123.74 · 2025-09-18
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $74,208
    @ $123.68 · 2025-09-11
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $74,790
    @ $124.65 · 2025-09-04
    MERTZ ELINOR
    Chief Financial Officer
    $594,585
    @ $128.42 · 2025-09-02
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $78,114
    @ $130.19 · 2025-08-28
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $74,976
    @ $124.96 · 2025-08-21
    BLECHARCZYK NATHAN
    Officer, Director and Beneficial Owner
    $281,199
    @ $125.20 · 2025-08-20
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $74,172
    @ $123.62 · 2025-08-14
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $72,300
    @ $120.50 · 2025-08-07
    MERTZ ELINOR
    Chief Financial Officer
    $806,875
    @ $129.10 · 2025-08-04
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $80,850
    @ $134.75 · 2025-07-31
    BERNSTEIN DAVID CHARLES
    Officer
    $710,000
    @ $142.00 · 2025-07-24
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $83,634
    @ $139.39 · 2025-07-24
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $82,548
    @ $137.58 · 2025-07-17
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $82,326
    @ $137.21 · 2025-07-10
    MERTZ ELINOR
    Chief Financial Officer
    $849,125
    @ $135.86 · 2025-07-07
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $81,762
    @ $136.27 · 2025-07-03
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $78,198
    @ $130.33 · 2025-06-26
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $79,362
    @ $132.27 · 2025-06-20
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $82,278
    @ $137.13 · 2025-06-12
    BERNSTEIN DAVID CHARLES
    Officer
    $701,200
    @ $140.24 · 2025-06-11
    BERNSTEIN DAVID CHARLES
    Officer
    $820,000
    @ $136.67 · 2025-06-05
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $80,100
    @ $133.50 · 2025-06-05
    MERTZ ELINOR
    Chief Financial Officer
    $826,750
    @ $132.28 · 2025-06-04
    MERTZ ELINOR
    Chief Financial Officer
    $619,640
    @ $128.85 · 2025-06-02
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $191,750
    @ $130.00 · 2025-05-29
    BLECHARCZYK NATHAN
    Officer, Director and Beneficial Owner
    $300,897
    @ $134.03 · 2025-05-20
    MERTZ ELINOR
    Chief Financial Officer
    $771,438
    @ $123.43 · 2025-05-05
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $86,296
    @ $123.28 · 2025-04-29
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $78,813
    @ $112.59 · 2025-04-22
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $80,276
    @ $114.68 · 2025-04-15
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $77,518
    @ $110.74 · 2025-04-08
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $83,769
    @ $119.67 · 2025-04-01
    CHESKY BRIAN
    Chief Executive Officer
    $4.63M
    @ $120.44 · 2025-04-01
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $90,685
    @ $129.55 · 2025-03-25
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $88,200
    @ $126.00 · 2025-03-18
    CHESKY BRIAN
    Chief Executive Officer
    $4.87M
    @ $126.60 · 2025-03-17
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $91,126
    @ $130.18 · 2025-03-11
    MERTZ ELINOR
    Chief Financial Officer
    $1.74M
    @ $140.97 · 2025-03-05
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $98,070
    @ $140.10 · 2025-03-04
    CHESKY BRIAN
    Chief Executive Officer
    $10.99M
    @ $142.82 · 2025-03-03
    BLECHARCZYK NATHAN
    Officer, Director and Beneficial Owner
    $3.79M
    @ $145.00 · 2025-02-26
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $101,507
    @ $145.01 · 2025-02-25
    BLECHARCZYK NATHAN
    Officer, Director and Beneficial Owner
    $423,940
    @ $156.32 · 2025-02-20
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $112,735
    @ $161.05 · 2025-02-18
    CHESKY BRIAN
    Chief Executive Officer
    $18.50M
    @ $160.32 · 2025-02-18
    BLECHARCZYK NATHAN
    Officer, Director and Beneficial Owner
    $28.93M
    @ $158.00 · 2025-02-14
    BALOGH ARISTOTLE N
    Chief Technology Officer
    $1.82M
    @ $158.00 · 2025-02-14
    CHESKY BRIAN
    Chief Executive Officer
    $37.19M
    @ $161.16 · 2025-02-14
    MERTZ ELINOR
    Chief Financial Officer
    $4.00M
    @ $160.00 · 2025-02-14
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    CRM
    1
    Sells (3M)
    19
    Sells (12M)
    Total value (12M): $42.55M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $543,378
    @ $241.50 · 2025-09-04
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $572,842
    @ $254.60 · 2025-09-03
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $571,202
    @ $253.87 · 2025-08-28
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $557,034
    @ $247.57 · 2025-08-25
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    ABNB
    FearGreed
    😐Neutral(55/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    CRM
    FearGreed
    😨Fear(37/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    ABNB
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (55)
    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
    View ABNB Full AnalysisView CRM Full Analysis
    Airbnb, Inc. (ABNB) vs Salesforce, Inc. (CRM) Stock Comparison | SafetyMargin.io