Compare StocksABBV vs BKNG

AbbVie Inc. (ABBV) vs Booking Holdings Inc. (BKNG)

ABBV
AbbVie Inc.
$206.23
VS
BKNG
Booking Holdings Inc.
$4294.29

Rewards

ABBV
  • AbbVie Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Gross margin of 71.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • AbbVie Inc. scores 83/100 on the Economic Moat Score (Wide Moat), with reinvestment efficiency as the strongest competitive dimension.
BKNG
  • Booking Holdings Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 87.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Booking Holdings Inc. scores 90/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.

Risks

ABBV
  • Buybacks have been poorly timed — 3 out of 4 years involved repurchases at relatively expensive valuations.
  • FCF yield of 5.0% suggests reasonable valuation assuming continued moderate growth.
  • Trailing P/E of 87.0x is 39% above the historical average of 62.5x — the stock trades at a premium to its own history.
BKNG
  • FCF yield of 6.6% suggests reasonable valuation assuming continued moderate growth.
  • 6 insider sales totaling $12.4M with no purchases in the past 3 months — insiders are reducing their exposure.

Key Valuation Metrics

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ABBV
BKNG
Valuation
$18.34B
Free Cash Flow
$9.09B
5.03%
FCF Yield
6.56%
87.02
Trailing P/E
25.91
12.80
Forward P/E
13.71
Quality & Moat
24.09%
ROIC
35.54%
N/A
ROE
N/A
71.62%
Gross Margin
87.36%
N/A
PEG Ratio
0.67
Balance Sheet Safety
N/A
Debt / Equity
N/A
N/A
Interest Coverage
N/A
2.16
Net Debt / EBITDA
0.22
3.36%
Dividend Yield
0.92%
ABBV: 3Ties: 1BKNG: 5
ABBVBKNG

Historical Fundamentals

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ABBV

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

BKNG

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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ABBV
N/A
Net losses over 3 years — test not applicable
Company had negative cumulative retained earnings
Σ Retained
$-19.85B
Δ Market Cap
+$118.02B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
BKNG
$7.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$13.15B
Δ Market Cap
+$94.50B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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ABBV
694.9% Overvalued
Price is 694.9% above estimated fair value
Current Price: $206.23
Fair Value: $25.94
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
BKNG
29.3% Margin of Safety
Price is 29.3% below estimated fair value
Current Price: $4294.29
Fair Value: $6074.65
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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ABBV

What growth rate is the market pricing in at $206?

+30.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.8%

The market implies +30.1% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +9.8%, reflecting heavy growth investment.

BKNG

What growth rate is the market pricing in at $4294?

+11.3%
Market-Implied Owner Earnings Growth
Standard FCF implies +4.2%

The market implies +11.3% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +4.2%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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ABBV
83/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Reinvestment Efficiency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
BKNG
90/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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ABBV
-2.86
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
BKNG
-3.00
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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ABBV
Insiders 0.1%Institutions 76.4%Retail & Other 23.5%
No. of Institutional Holders5,086
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
BKNG
Insiders 0.2%Institutions 96.9%Retail & Other 2.9%
No. of Institutional Holders2,930
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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ABBV
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
BKNG
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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ABBV
3
Sells (3M)
6
Sells (12M)
Total value (12M): $34.15M
PURDUE DAVID R.
Officer
$1.22M
@ $233.56 · 2026-03-04
SIATIS PERRY C.
General Counsel
$4.38M
@ $234.39 · 2026-03-02
SIATIS PERRY C.
General Counsel
$5.15M
@ $230.00 · 2026-02-25
SALEKI-GERHARDT AZITA
Chief Operating Officer
$8.41M
@ $198.42 · 2025-08-12
DONOGHOE NICHOLAS
Officer
$2.64M
@ $198.51 · 2025-08-05
STEWART JEFFREY RYAN
Officer
$12.36M
@ $210.08 · 2025-03-31
REENTS SCOTT T.
Chief Financial Officer
$3.75M
@ $212.34 · 2025-03-14
SIATIS PERRY C.
General Counsel
$5.82M
@ $208.69 · 2025-03-03
GONZALEZ RICHARD A
Director
$20.26M
@ $205.45 · 2025-03-03
RICHMOND TIMOTHY J
Officer
$4.47M
@ $210.45 · 2025-03-03
BUCKBEE KEVIN K
Officer
$3.85M
@ $203.41 · 2025-02-26
RICHMOND TIMOTHY J
Officer
$6.07M
@ $202.90 · 2025-02-26
SIATIS PERRY C.
General Counsel
$1.14M
@ $197.90 · 2025-02-20
BUCKBEE KEVIN K
Officer
$310,032
@ $172.24 · 2024-12-16
GONZALEZ RICHARD A
Officer and Director
$12.40M
@ $186.52 · 2024-08-05
GONZALEZ RICHARD A
Officer and Director
$49.50M
@ $175.00 · 2024-07-17
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
BKNG
6
Sells (3M)
24
Sells (12M)
Total value (12M): $58.63M
FOGEL GLENN D
Chief Executive Officer
$2.87M
@ $4292.10 · 2026-03-16
FOGEL GLENN D
Chief Executive Officer
$2.29M
@ $4092.82 · 2026-02-17
FOGEL GLENN D
Chief Executive Officer
$1.88M
@ $4149.75 · 2026-02-17
FOGEL GLENN D
Chief Executive Officer
$4.94M
@ $5181.34 · 2026-01-15
FOGEL GLENN D
Chief Executive Officer
$312,486
@ $5208.10 · 2026-01-15
WITTMAN VANESSA AMES
Director
$77,867
@ $5191.13 · 2026-01-15
FOGEL GLENN D
Chief Executive Officer
$3.09M
@ $5414.53 · 2025-12-15
FOGEL GLENN D
Chief Executive Officer
$2.42M
@ $5464.94 · 2025-12-15
WITTMAN VANESSA AMES
Director
$80,430
@ $5362.00 · 2025-12-15
FOGEL GLENN D
Chief Executive Officer
$2.14M
@ $4820.35 · 2025-11-17
FOGEL GLENN D
Chief Executive Officer
$2.00M
@ $5007.69 · 2025-11-17
FOGEL GLENN D
Chief Executive Officer
$860,582
@ $5062.25 · 2025-11-17
WITTMAN VANESSA AMES
Director
$75,450
@ $5030.00 · 2025-11-17
PISANO PAULO
Officer
$1.00M
@ $5000.00 · 2025-11-07
FOGEL GLENN D
Chief Executive Officer
$3.21M
@ $5141.53 · 2025-10-15
FOGEL GLENN D
Chief Executive Officer
$2.04M
@ $5254.04 · 2025-10-15
WITTMAN VANESSA AMES
Director
$79,380
@ $5292.00 · 2025-10-15
FOGEL GLENN D
Chief Executive Officer
$5.59M
@ $5516.92 · 2025-09-15
WITTMAN VANESSA AMES
Director
$82,500
@ $5500.00 · 2025-09-15
FOGEL GLENN D
Chief Executive Officer
$5.55M
@ $5476.89 · 2025-08-15
FOGEL GLENN D
Chief Executive Officer
$5.77M
@ $5695.00 · 2025-07-15
FOGEL GLENN D
Chief Executive Officer
$5.43M
@ $5356.07 · 2025-06-16
FOGEL GLENN D
Chief Executive Officer
$5.31M
@ $5242.35 · 2025-05-15
PISANO PAULO
Officer
$1.54M
@ $5142.41 · 2025-05-01
PISANO PAULO
Officer
$4.19M
@ $4930.40 · 2025-03-04
PISANO PAULO
Officer
$878,170
@ $5165.71 · 2024-11-22
PISANO PAULO
Officer
$388,760
@ $3887.60 · 2024-08-27
D'EMIC SUSANA
Officer
$3.10M
@ $3614.70 · 2024-08-15
FOGEL GLENN D
Chief Executive Officer
$3.05M
@ $4067.65 · 2024-07-15
FOGEL GLENN D
Chief Executive Officer
$2.93M
@ $3900.50 · 2024-06-17
FOGEL GLENN D
Chief Executive Officer
$2.83M
@ $3776.51 · 2024-05-15
PISANO PAULO
Officer
$1.89M
@ $3603.66 · 2024-05-08
FOGEL GLENN D
Chief Executive Officer
$2.65M
@ $3534.10 · 2024-04-15
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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ABBV
FearGreed
😐Neutral(45/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
BKNG
FearGreed
😐Neutral(42/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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ABBV
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (45)
BKNG
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (42)
View ABBV Full AnalysisView BKNG Full Analysis