Compare StocksAAPL vs VRSK

Apple Inc. (AAPL) vs Verisk Analytics, Inc. (VRSK)

AAPL
Apple Inc.
$280.25
VS
VRSK
Verisk Analytics, Inc.
$181.11

Rewards

AAPL
  • Apple Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Apple Inc. scores 96/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
VRSK
  • Verisk Analytics, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 70.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Verisk Analytics, Inc. scores 91/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.

Risks

AAPL
  • FCF yield of 2.5% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • Insiders have sold $24.6M worth of stock in the past 3 months — significant insider liquidation.
VRSK
  • PEG ratio of 5.75 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.

Key Valuation Metrics

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AAPL
VRSK
Valuation
$101.09B
Free Cash Flow
$944.36M
2.46%
FCF Yield
3.98%
33.93
Trailing P/E
27.61
29.30
Forward P/E
20.95
Quality & Moat
60.20%
ROIC
23.85%
105.18%
ROE
N/A
47.86%
Gross Margin
69.98%
1.56
PEG Ratio
5.75
Balance Sheet Safety
0.80
Debt / Equity
N/A
N/A
Interest Coverage
N/A
0.10
Net Debt / EBITDA
2.72
0.39%
Dividend Yield
1.10%
AAPL: 4Ties: 1VRSK: 5
AAPLVRSK

Historical Fundamentals

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AAPL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

VRSK

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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AAPL
$7.57
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$257.06B
Δ Market Cap
+$1.94T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
VRSK
$2.02
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.81B
Δ Market Cap
+$3.67B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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AAPL
58.6% Overvalued
Price is 58.6% above estimated fair value
Current Price: $280.25
Fair Value: $176.66
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
VRSK
5.0% Overvalued
Price is 5.0% above estimated fair value
Current Price: $181.11
Fair Value: $172.46
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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AAPL

What growth rate is the market pricing in at $280?

+16.0%
Market-Implied Owner Earnings Growth
Standard FCF implies +17.4%

The market implies +16.0% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +17.4%, reflecting heavy growth investment.

VRSK

What growth rate is the market pricing in at $181?

+13.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +13.0%

The market implies +13.5% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +13.0%, reflecting heavy growth investment.

Economic Moat Score

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AAPL
96/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
VRSK
91/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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AAPL
-2.29
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
VRSK
-3.05
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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AAPL
Insiders 1.6%Institutions 65.3%Retail & Other 33.0%
No. of Institutional Holders7,540
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
VRSK
Insiders 0.3%Institutions 103.5%
No. of Institutional Holders1,441
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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AAPL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
VRSK
3
Buys (3M)
7
Buys (12M)
Total value (12M): $1.02M
STEVENSON KIMBERLY S.
Director
$179,200
@ $179.20 · 2026-02-20
PERRY CHRISTOPHER JOHN
Director
$180,000
@ $180.00 · 2026-02-20
HENDRICK GREGORY S.
Director
$90,080
@ $180.16 · 2026-02-20
PURTILL SABRA R
Director
$98,078
@ $217.95 · 2025-10-31
DAILEY JEFFREY J
Director
$108,515
@ $217.03 · 2025-10-31
HENDRICK GREGORY S.
Director
$108,070
@ $216.14 · 2025-10-31
PERRY CHRISTOPHER JOHN
Director
$259,800
@ $259.80 · 2025-08-13
LANE WENDY E.
Director
$158,184
@ $263.64 · 2024-08-02
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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AAPL
3
Sells (3M)
11
Sells (12M)
Total value (12M): $112.79M
PAREKH KEVAN
Chief Financial Officer
$421,850
@ $275.00 · 2026-04-23
O'BRIEN DEIRDRE
Officer
$7.66M
@ $255.35 · 2026-04-02
COOK TIMOTHY D
Chief Executive Officer
$16.51M
@ $254.23 · 2026-04-02
KONDO CHRISTOPHER
Officer
$1.02M
@ $271.23 · 2025-11-07
PAREKH KEVAN
Chief Financial Officer
$1.04M
@ $247.39 · 2025-10-16
O'BRIEN DEIRDRE
Officer
$11.07M
@ $257.39 · 2025-10-02
ADAMS KATHERINE L
General Counsel
$12.10M
@ $256.79 · 2025-10-02
COOK TIMOTHY D
Chief Executive Officer
$33.38M
@ $256.81 · 2025-10-02
LEVINSON ARTHUR D
Director
$20.89M
@ $232.07 · 2025-08-28
O'BRIEN DEIRDRE
Officer
$7.77M
@ $223.20 · 2025-08-08
KONDO CHRISTOPHER
Officer
$933,955
@ $208.19 · 2025-05-12
PAREKH KEVAN
Chief Financial Officer
$941,420
@ $206.00 · 2025-04-23
COOK TIMOTHY D
Chief Executive Officer
$24.18M
@ $223.65 · 2025-04-02
ADAMS KATHERINE L
General Counsel
$8.68M
@ $223.67 · 2025-04-02
WILLIAMS JEFFREY E
Chief Operating Officer
$7.95M
@ $224.01 · 2025-04-02
LEVINSON ARTHUR D
Director
$343,147
@ $226.35 · 2025-02-03
LEVINSON ARTHUR D
Director
$45.46M
@ $227.32 · 2024-11-19
KONDO CHRISTOPHER
Officer
$945,233
@ $228.87 · 2024-11-18
MAESTRI LUCA
Chief Financial Officer
$13.43M
@ $226.52 · 2024-10-04
O'BRIEN DEIRDRE
Officer
$13.84M
@ $226.87 · 2024-10-02
ADAMS KATHERINE L
General Counsel
$13.80M
@ $226.20 · 2024-10-02
WILLIAMS JEFFREY E
Chief Operating Officer
$13.55M
@ $226.86 · 2024-10-02
COOK TIMOTHY D
Chief Executive Officer
$50.28M
@ $224.46 · 2024-10-02
KONDO CHRISTOPHER
Officer
$1.96M
@ $225.00 · 2024-08-15
KONDO CHRISTOPHER
Officer
$1.12M
@ $216.50 · 2024-08-09
ADAMS KATHERINE L
General Counsel
$20.64M
@ $206.44 · 2024-08-05
LEVINSON ARTHUR D
Director
$14.37M
@ $191.58 · 2024-05-30
KONDO CHRISTOPHER
Officer
$951,785
@ $190.40 · 2024-05-15
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
VRSK
2
Sells (3M)
20
Sells (12M)
Total value (12M): $14.29M
MANN ELIZABETH
Chief Financial Officer
$68,628
@ $171.57 · 2026-04-15
MANN ELIZABETH
Chief Financial Officer
$81,884
@ $204.71 · 2026-03-17
MANN ELIZABETH
Chief Financial Officer
$65,862
@ $219.54 · 2025-12-16
SHAVEL LEE M
Chief Executive Officer
$480,766
@ $218.53 · 2025-11-18
MANN ELIZABETH
Chief Financial Officer
$65,097
@ $216.99 · 2025-11-17
MANN ELIZABETH
Chief Financial Officer
$72,669
@ $242.23 · 2025-10-15
MANN ELIZABETH
Chief Financial Officer
$76,416
@ $254.72 · 2025-09-16
DAFFAN NICHOLAS
Chief Technology Officer
$1.44M
@ $265.00 · 2025-09-03
SHAVEL LEE M
Chief Executive Officer
$589,611
@ $268.00 · 2025-08-18
MANN ELIZABETH
Chief Financial Officer
$80,400
@ $268.00 · 2025-08-15
DAFFAN NICHOLAS
Chief Technology Officer
$1.47M
@ $272.03 · 2025-08-04
MANN ELIZABETH
Chief Financial Officer
$91,164
@ $303.88 · 2025-07-15
DAFFAN NICHOLAS
Chief Technology Officer
$1.63M
@ $300.86 · 2025-07-03
BECKLES KATHY CARD
Officer
$98,080
@ $300.86 · 2025-07-03
MANN ELIZABETH
Chief Financial Officer
$92,670
@ $308.90 · 2025-06-17
LISS SAMUEL G.
Director
$3.65M
@ $313.06 · 2025-06-13
DAFFAN NICHOLAS
Chief Technology Officer
$1.72M
@ $318.10 · 2025-06-04
SHAVEL LEE M
Chief Executive Officer
$671,055
@ $305.02 · 2025-05-16
MANN ELIZABETH
Chief Financial Officer
$90,651
@ $302.17 · 2025-05-15
GROVER DAVID J.
Officer
$1.76M
@ $307.68 · 2025-05-09
MANN ELIZABETH
Chief Financial Officer
$88,614
@ $295.38 · 2025-04-15
HANSEN BRUCE EDWARD
Director
$337,029
@ $285.86 · 2025-04-07
SHAVEL LEE M
Chief Executive Officer
$634,689
@ $288.50 · 2025-03-18
MANN ELIZABETH
Chief Financial Officer
$86,349
@ $287.83 · 2025-03-17
HANSEN BRUCE EDWARD
Director
$348,229
@ $295.36 · 2025-03-07
HANSEN BRUCE EDWARD
Director
$347,746
@ $294.95 · 2025-02-07
BECKLES KATHY CARD
Officer
$595,429
@ $282.06 · 2025-01-17
HANSEN BRUCE EDWARD
Director
$321,643
@ $272.81 · 2025-01-07
MANN ELIZABETH
Chief Financial Officer
$56,750
@ $283.75 · 2024-12-16
SHAVEL LEE M
Chief Executive Officer
$567,200
@ $283.60 · 2024-11-18
MANN ELIZABETH
Chief Financial Officer
$57,298
@ $286.49 · 2024-11-15
MANN ELIZABETH
Chief Financial Officer
$54,266
@ $271.33 · 2024-10-15
LISS SAMUEL G.
Director
$889,450
@ $265.27 · 2024-10-04
MANN ELIZABETH
Chief Financial Officer
$54,174
@ $270.87 · 2024-09-16
GROVER DAVID J.
Officer
$1.74M
@ $271.56 · 2024-08-29
SHAVEL LEE M
Chief Executive Officer
$534,770
@ $267.38 · 2024-08-16
MANN ELIZABETH
Chief Financial Officer
$53,718
@ $268.59 · 2024-08-15
MANN ELIZABETH
Chief Financial Officer
$55,476
@ $277.38 · 2024-07-15
BECKLES KATHY CARD
Officer
$88,744
@ $272.22 · 2024-07-03
MANN ELIZABETH
Chief Financial Officer
$52,462
@ $262.31 · 2024-06-17
SHAVEL LEE M
Chief Executive Officer
$496,480
@ $248.24 · 2024-05-16
MANN ELIZABETH
Chief Financial Officer
$49,658
@ $248.29 · 2024-05-15
DAFFAN NICHOLAS
Chief Technology Officer
$376,058
@ $248.88 · 2024-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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AAPL
FearGreed
😏Greed(71/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
VRSK
FearGreed
😨Fear(38/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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AAPL
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (71)
VRSK
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)
View AAPL Full AnalysisView VRSK Full Analysis
AAPL vs VRSK: Which Is the Better Buy? | SafetyMargin.io