Compare Stocks › AAPL vs MCD
Apple Inc. (AAPL) vs McDonald's Corporation (MCD)
AAPL
Apple Inc.
$248.96
VS
MCD
McDonald's Corporation
$309.58
Rewards
AAPL
- ★Apple Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Apple Inc. scores 96/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
MCD
- ★McDonald's Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★McDonald's Corporation scores 84/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
- ★Dividend yield of 2.40% with a consistent or growing payout over the past 4 years.
Risks
AAPL
- ⚠FCF yield of 2.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠12 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
MCD
- ⚠FCF yield of 2.8% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠PEG ratio of 3.16 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠7 insider sales totaling $23.7M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →AAPL
MCD
Valuation
$106.31B
Free Cash Flow
$6.30B
2.91%
FCF Yield
2.85%
31.55
Trailing P/E
25.91
26.71
Forward P/E
21.62
Quality & Moat
68.12%
ROIC
17.46%
127.01%
ROE
N/A
47.33%
Gross Margin
57.41%
1.72
PEG Ratio
3.16
Balance Sheet Safety
1.03
Debt / Equity
N/A
N/A
Interest Coverage
N/A
0.15
Net Debt / EBITDA
3.70
0.42%
Dividend Yield
2.40%
AAPL: 4Ties: 2MCD: 4
AAPLMCD
Historical Fundamentals
Learn more →AAPL
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
MCD
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AAPL
$7.57
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$257.06B
Δ Market Cap
+$1.94T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MCD
$0.82
created per $1 retained over 3 years
Mediocre Allocator
Σ Retained
$9.30B
Δ Market Cap
+$7.67B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AAPL
38.3% Overvalued
Price is 38.3% above estimated fair value
Current Price: $248.96
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $179.99
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MCD
152.0% Overvalued
Price is 152.0% above estimated fair value
Current Price: $309.58
Strongly undervalued
Strongly overvalued
Fair Value: $122.86
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AAPL
What growth rate is the market pricing in at $249?
+14.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +15.2%
The market implies +14.5% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +15.2%, reflecting heavy growth investment.
MCD
What growth rate is the market pricing in at $310?
+18.3%
Market-Implied FCF Growth Rate
Market pricing in significantly higher growth than history — aggressive.
Economic Moat Score
Learn more →AAPL
96/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
MCD
84/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Margin Stability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →AAPL
-2.29
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MCD
-2.52
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AAPL
Insiders 1.6%Institutions 65.3%Retail & Other 33.1%
No. of Institutional Holders7,544
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MCD
Insiders 0.3%Institutions 75.6%Retail & Other 24.1%
No. of Institutional Holders4,410
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AAPL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
MCD
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AAPL
0
Sells (3M)
12
Sells (12M)
Total value (12M): $129.96M
KONDO CHRISTOPHER
Officer
$1.02M
@ $271.23 · 2025-11-07
PAREKH KEVAN
Chief Financial Officer
$1.04M
@ $247.39 · 2025-10-16
O'BRIEN DEIRDRE
Officer
$11.07M
@ $257.39 · 2025-10-02
COOK TIMOTHY D
Chief Executive Officer
$33.38M
@ $256.81 · 2025-10-02
ADAMS KATHERINE L
General Counsel
$12.10M
@ $256.79 · 2025-10-02
LEVINSON ARTHUR D
Director
$20.89M
@ $232.07 · 2025-08-28
O'BRIEN DEIRDRE
Officer
$7.77M
@ $223.20 · 2025-08-08
KONDO CHRISTOPHER
Officer
$933,955
@ $208.19 · 2025-05-12
PAREKH KEVAN
Chief Financial Officer
$941,420
@ $206.00 · 2025-04-23
WILLIAMS JEFFREY E
Chief Operating Officer
$7.95M
@ $224.01 · 2025-04-02
COOK TIMOTHY D
Chief Executive Officer
$24.18M
@ $223.65 · 2025-04-02
ADAMS KATHERINE L
General Counsel
$8.68M
@ $223.67 · 2025-04-02
LEVINSON ARTHUR D
Director
$343,147
@ $226.35 · 2025-02-03
LEVINSON ARTHUR D
Director
$45.46M
@ $227.32 · 2024-11-19
KONDO CHRISTOPHER
Officer
$945,233
@ $228.87 · 2024-11-18
MAESTRI LUCA
Chief Financial Officer
$13.43M
@ $226.52 · 2024-10-04
O'BRIEN DEIRDRE
Officer
$13.84M
@ $226.87 · 2024-10-02
WILLIAMS JEFFREY E
Chief Operating Officer
$13.55M
@ $226.86 · 2024-10-02
COOK TIMOTHY D
Chief Executive Officer
$50.28M
@ $224.46 · 2024-10-02
ADAMS KATHERINE L
General Counsel
$13.80M
@ $226.20 · 2024-10-02
KONDO CHRISTOPHER
Officer
$1.96M
@ $225.00 · 2024-08-15
KONDO CHRISTOPHER
Officer
$1.12M
@ $216.50 · 2024-08-09
ADAMS KATHERINE L
General Counsel
$20.64M
@ $206.44 · 2024-08-05
LEVINSON ARTHUR D
Director
$14.37M
@ $191.58 · 2024-05-30
KONDO CHRISTOPHER
Officer
$951,785
@ $190.40 · 2024-05-15
MAESTRI LUCA
Chief Financial Officer
$9.26M
@ $174.12 · 2024-04-11
O'BRIEN DEIRDRE
Officer
$9.24M
@ $168.91 · 2024-04-02
COOK TIMOTHY D
Chief Executive Officer
$33.26M
@ $169.33 · 2024-04-02
ADAMS KATHERINE L
General Counsel
$9.24M
@ $168.90 · 2024-04-02
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MCD
7
Sells (3M)
25
Sells (12M)
Total value (12M): $43.80M
ERLINGER JOSEPH M
Officer
$862,221
@ $328.34 · 2026-03-10
ERLINGER JOSEPH M
Officer
$110,033
@ $330.43 · 2026-02-23
BANNER JONATHAN
Officer
$2.07M
@ $333.32 · 2026-02-23
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$17.47M
@ $332.44 · 2026-02-13
FLATLEY EDITH MORGAN
Officer
$1.55M
@ $331.00 · 2026-02-12
ERLINGER JOSEPH M
Officer
$854,106
@ $325.25 · 2026-02-10
ERLINGER JOSEPH M
Officer
$805,079
@ $306.58 · 2026-01-12
RALLS-MORRISON DESIREE ANN
Officer
$795,520
@ $320.00 · 2025-12-16
FLATLEY EDITH MORGAN
Officer
$207,270
@ $315.00 · 2025-12-12
STEIJAERT MANUEL JM
Officer
$2.01M
@ $305.50 · 2025-12-01
BORDEN IAN FREDERICK
Chief Financial Officer
$5.31M
@ $310.00 · 2025-11-21
ERLINGER JOSEPH M
Officer
$977,095
@ $305.82 · 2025-11-14
STEIJAERT MANUEL JM
Officer
$3.95M
@ $300.42 · 2025-11-05
FLATLEY EDITH MORGAN
Officer
$315,000
@ $315.00 · 2025-09-02
FLATLEY EDITH MORGAN
Officer
$1.49M
@ $315.00 · 2025-08-20
BANNER JONATHAN
Officer
$310,000
@ $310.00 · 2025-08-19
RALLS-MORRISON DESIREE ANN
Officer
$770,970
@ $310.00 · 2025-08-06
FLATLEY EDITH MORGAN
Officer
$296,216
@ $303.50 · 2025-08-01
ERLINGER JOSEPH M
Officer
$281,221
@ $299.49 · 2025-07-23
FLATLEY EDITH MORGAN
Officer
$300,000
@ $300.00 · 2025-07-10
ERLINGER JOSEPH M
Officer
$270,920
@ $288.52 · 2025-06-23
ERLINGER JOSEPH M
President
$295,851
@ $315.07 · 2025-05-23
STEIJAERT MANUEL JM
Officer
$1.92M
@ $319.66 · 2025-05-20
ERLINGER JOSEPH M
Officer
$299,072
@ $318.50 · 2025-04-23
ERLINGER JOSEPH M
Officer
$287,616
@ $306.30 · 2025-03-24
BOYD TIFFANIE L
Officer
$309,270
@ $309.27 · 2025-02-27
ERLINGER JOSEPH M
Officer
$286,395
@ $305.00 · 2025-02-24
STEIJAERT MANUEL JM
Officer
$3.23M
@ $308.71 · 2025-02-24
GROSS MARION K
Officer
$334,871
@ $304.71 · 2025-02-21
BANNER JONATHAN
Officer
$456,495
@ $304.33 · 2025-02-21
FLATLEY EDITH MORGAN
Officer
$962,432
@ $300.76 · 2025-02-19
BANNER JONATHAN
Officer
$2.83M
@ $307.41 · 2025-02-13
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$3.26M
@ $310.05 · 2025-02-11
ERLINGER JOSEPH M
Officer
$84,225
@ $280.75 · 2025-01-23
GROSS MARION K
Officer
$436,134
@ $290.95 · 2025-01-02
RALLS-MORRISON DESIREE ANN
Officer
$1.98M
@ $289.89 · 2024-12-31
ERLINGER JOSEPH M
Officer
$319,919
@ $291.10 · 2024-12-23
ERLINGER JOSEPH M
Officer
$321,458
@ $292.50 · 2024-11-25
GROSS MARION K
Officer
$441,470
@ $294.51 · 2024-11-01
ERLINGER JOSEPH M
Officer
$321,326
@ $292.38 · 2024-10-23
FLATLEY EDITH MORGAN
Officer
$727,260
@ $310.00 · 2024-10-14
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$2.83M
@ $305.00 · 2024-09-27
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$5.51M
@ $300.02 · 2024-09-24
BORDEN IAN FREDERICK
Chief Financial Officer
$1.78M
@ $300.04 · 2024-09-23
ERLINGER JOSEPH M
Officer
$328,128
@ $298.57 · 2024-09-23
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$1.18M
@ $300.00 · 2024-09-16
BORDEN IAN FREDERICK
Chief Financial Officer
$397,500
@ $300.00 · 2024-09-16
GROSS MARION K
Officer
$428,967
@ $286.36 · 2024-09-03
ERLINGER JOSEPH M
Officer
$316,993
@ $288.70 · 2024-08-23
ERLINGER JOSEPH M
Officer
$285,740
@ $260.00 · 2024-07-23
GROSS MARION K
Officer
$371,893
@ $248.26 · 2024-07-03
ERLINGER JOSEPH M
Officer
$285,480
@ $260.00 · 2024-06-21
ERLINGER JOSEPH M
Officer
$291,378
@ $265.13 · 2024-05-23
BANNER JONATHAN
Officer
$220,016
@ $275.02 · 2024-05-10
ERLINGER JOSEPH M
Officer
$303,751
@ $276.64 · 2024-04-23
ERLINGER JOSEPH M
Officer
$312,534
@ $284.38 · 2024-03-22
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AAPL
😐Neutral(52/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MCD
😐Neutral(48/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AAPL
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (52)
MCD
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (48)