Compare Stocks › AAPL vs MAR
Apple Inc. (AAPL) vs Marriott International, Inc. (MAR)
AAPL
Apple Inc.
$248.96
VS
MAR
Marriott International, Inc.
$324.89
Rewards
AAPL
- ★Apple Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Apple Inc. scores 96/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
MAR
- ★Marriott International, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 79.1% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Marriott International, Inc. scores 94/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
Risks
AAPL
- ⚠FCF yield of 2.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠12 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
MAR
- ⚠Trailing P/E of 34.1x is 26% above the historical average of 27.1x — the stock trades at a premium to its own history.
- ⚠PEG ratio of 21.33 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠8 insider sales totaling $34.3M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →AAPL
MAR
Valuation
$106.31B
Free Cash Flow
$2.61B
2.91%
FCF Yield
3.03%
31.55
Trailing P/E
34.13
26.71
Forward P/E
25.06
Quality & Moat
68.12%
ROIC
14.12%
127.01%
ROE
N/A
47.33%
Gross Margin
79.07%
1.72
PEG Ratio
21.33
Balance Sheet Safety
1.03
Debt / Equity
N/A
N/A
Interest Coverage
N/A
0.15
Net Debt / EBITDA
3.66
0.42%
Dividend Yield
0.82%
AAPL: 5Ties: 2MAR: 3
AAPLMAR
Historical Fundamentals
Learn more →AAPL
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
MAR
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AAPL
$7.57
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$257.06B
Δ Market Cap
+$1.94T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MAR
$5.97
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$6.07B
Δ Market Cap
+$36.24B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AAPL
38.3% Overvalued
Price is 38.3% above estimated fair value
Current Price: $248.96
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $179.99
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MAR
54.1% Overvalued
Price is 54.1% above estimated fair value
Current Price: $324.89
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $210.86
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AAPL
What growth rate is the market pricing in at $249?
+14.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +15.2%
The market implies +14.5% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +15.2%, reflecting heavy growth investment.
MAR
What growth rate is the market pricing in at $325?
+17.0%
Market-Implied Owner Earnings Growth
Standard FCF implies +17.0%
The market implies +17.0% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +17.0%, reflecting heavy growth investment.
Economic Moat Score
Learn more →AAPL
96/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
MAR
94/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AAPL
-2.29
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MAR
-2.56
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AAPL
Insiders 1.6%Institutions 65.3%Retail & Other 33.1%
No. of Institutional Holders7,544
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MAR
Insiders 18.2%Institutions 65.7%Retail & Other 16.1%
No. of Institutional Holders2,042
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AAPL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
MAR
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AAPL
0
Sells (3M)
12
Sells (12M)
Total value (12M): $129.96M
KONDO CHRISTOPHER
Officer
$1.02M
@ $271.23 · 2025-11-07
PAREKH KEVAN
Chief Financial Officer
$1.04M
@ $247.39 · 2025-10-16
O'BRIEN DEIRDRE
Officer
$11.07M
@ $257.39 · 2025-10-02
COOK TIMOTHY D
Chief Executive Officer
$33.38M
@ $256.81 · 2025-10-02
ADAMS KATHERINE L
General Counsel
$12.10M
@ $256.79 · 2025-10-02
LEVINSON ARTHUR D
Director
$20.89M
@ $232.07 · 2025-08-28
O'BRIEN DEIRDRE
Officer
$7.77M
@ $223.20 · 2025-08-08
KONDO CHRISTOPHER
Officer
$933,955
@ $208.19 · 2025-05-12
PAREKH KEVAN
Chief Financial Officer
$941,420
@ $206.00 · 2025-04-23
WILLIAMS JEFFREY E
Chief Operating Officer
$7.95M
@ $224.01 · 2025-04-02
COOK TIMOTHY D
Chief Executive Officer
$24.18M
@ $223.65 · 2025-04-02
ADAMS KATHERINE L
General Counsel
$8.68M
@ $223.67 · 2025-04-02
LEVINSON ARTHUR D
Director
$343,147
@ $226.35 · 2025-02-03
LEVINSON ARTHUR D
Director
$45.46M
@ $227.32 · 2024-11-19
KONDO CHRISTOPHER
Officer
$945,233
@ $228.87 · 2024-11-18
MAESTRI LUCA
Chief Financial Officer
$13.43M
@ $226.52 · 2024-10-04
O'BRIEN DEIRDRE
Officer
$13.84M
@ $226.87 · 2024-10-02
WILLIAMS JEFFREY E
Chief Operating Officer
$13.55M
@ $226.86 · 2024-10-02
COOK TIMOTHY D
Chief Executive Officer
$50.28M
@ $224.46 · 2024-10-02
ADAMS KATHERINE L
General Counsel
$13.80M
@ $226.20 · 2024-10-02
KONDO CHRISTOPHER
Officer
$1.96M
@ $225.00 · 2024-08-15
KONDO CHRISTOPHER
Officer
$1.12M
@ $216.50 · 2024-08-09
ADAMS KATHERINE L
General Counsel
$20.64M
@ $206.44 · 2024-08-05
LEVINSON ARTHUR D
Director
$14.37M
@ $191.58 · 2024-05-30
KONDO CHRISTOPHER
Officer
$951,785
@ $190.40 · 2024-05-15
MAESTRI LUCA
Chief Financial Officer
$9.26M
@ $174.12 · 2024-04-11
O'BRIEN DEIRDRE
Officer
$9.24M
@ $168.91 · 2024-04-02
COOK TIMOTHY D
Chief Executive Officer
$33.26M
@ $169.33 · 2024-04-02
ADAMS KATHERINE L
General Counsel
$9.24M
@ $168.90 · 2024-04-02
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MAR
8
Sells (3M)
17
Sells (12M)
Total value (12M): $43.87M
MENON RAJEEV
Officer
$1.24M
@ $354.00 · 2026-02-19
BROWN WILLIAM P
Officer
$3.39M
@ $358.25 · 2026-02-18
BRELAND BENJAMIN T
Officer
$716,060
@ $358.03 · 2026-02-18
MENON RAJEEV
Officer
$2.26M
@ $356.61 · 2026-02-18
PINTO DREW
Chief Technology Officer
$1.44M
@ $359.81 · 2026-02-17
MARRIOTT DAVID SHEETS
Director and Beneficial Owner of more than 10% of a Class of Security
$1.71M
@ $360.00 · 2026-02-17
CAPUANO ANTHONY G
Chief Executive Officer
$22.63M
@ $359.22 · 2026-02-17
REISS RENA HOZORE
General Counsel
$896,784
@ $357.00 · 2026-02-13
LEE FELITIA
Officer
$494,769
@ $305.98 · 2025-12-15
LEE FELITIA
Officer
$263,280
@ $301.58 · 2025-11-25
ROE PEGGY FANG
Officer
$584,240
@ $292.12 · 2025-11-10
BRELAND BENJAMIN T
Officer
$472,065
@ $286.10 · 2025-11-07
REISS RENA HOZORE
General Counsel
$1.57M
@ $287.11 · 2025-11-07
BROWN WILLIAM P
Officer
$1.87M
@ $280.04 · 2025-11-06
MENON RAJEEV
Officer
$670,710
@ $268.28 · 2025-06-24
CAPUANO ANTHONY G
Chief Executive Officer
$3.17M
@ $263.90 · 2025-05-30
BRELAND BENJAMIN T
Officer
$503,986
@ $272.42 · 2025-05-13
SCHWAB SUSAN C
Director
$292,332
@ $277.62 · 2025-02-24
BROWN WILLIAM P
Officer
$3.61M
@ $285.63 · 2025-02-21
OBERG KATHLEEN K
Chief Financial Officer
$4.03M
@ $278.07 · 2025-02-21
REISS RENA HOZORE
General Counsel
$1.00M
@ $286.65 · 2025-02-21
ANAND SATYAJIT
Officer
$563,476
@ $293.63 · 2024-12-06
BROWN WILLIAM P
Officer
$485,292
@ $284.30 · 2024-11-22
CAPUANO ANTHONY G
Chief Executive Officer
$2.37M
@ $284.49 · 2024-11-12
OBERG KATHLEEN K
Chief Financial Officer
$1.18M
@ $283.30 · 2024-11-11
OBERG KATHLEEN K
Chief Financial Officer
$673,568
@ $285.41 · 2024-11-11
BRELAND BENJAMIN T
Officer
$250,140
@ $284.25 · 2024-11-11
BROWN WILLIAM P
Officer
$567,783
@ $278.73 · 2024-11-08
PINTO DREW
Chief Technology Officer
$280,719
@ $280.72 · 2024-11-08
LEE FELITIA
Officer
$253,256
@ $276.48 · 2024-11-07
ROE PEGGY FANG
Officer
$828,390
@ $276.13 · 2024-11-07
REISS RENA HOZORE
General Counsel
$962,865
@ $276.13 · 2024-11-07
BRELAND BENJAMIN T
Officer
$137,245
@ $274.49 · 2024-11-06
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AAPL
😐Neutral(52/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MAR
😐Neutral(52/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AAPL
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (52)
MAR
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (52)