Compare Stocks › AAPL vs KO
Apple Inc. (AAPL) vs The Coca-Cola Company (KO)
AAPL
Apple Inc.
$280.25
VS
KO
The Coca-Cola Company
$78.58
Rewards
AAPL
- ★Apple Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Apple Inc. scores 96/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
KO
- ★The Coca-Cola Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 61.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★The Coca-Cola Company scores 94/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
Risks
AAPL
- ⚠FCF yield of 2.5% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠Insiders have sold $24.6M worth of stock in the past 3 months — significant insider liquidation.
KO
- ⚠FCF yield of 1.6% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠9 insider sales totaling $45.9M with no purchases in the past 3 months — insiders are reducing their exposure.
- ⚠Free cash flow has declined at a 17.8% CAGR over the past 4 years — a concerning trend.
Key Valuation Metrics
Learn more →AAPL
KO
Valuation
$101.09B
Free Cash Flow
$5.30B
2.46%
FCF Yield
1.57%
33.93
Trailing P/E
24.71
29.30
Forward P/E
22.59
Quality & Moat
60.20%
ROIC
16.98%
105.18%
ROE
36.68%
47.86%
Gross Margin
61.74%
1.56
PEG Ratio
1.36
Balance Sheet Safety
0.80
Debt / Equity
1.25
N/A
Interest Coverage
N/A
0.10
Net Debt / EBITDA
1.84
0.39%
Dividend Yield
2.70%
AAPL: 6Ties: 1KO: 5
AAPLKO
Historical Fundamentals
Learn more →AAPL
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
KO
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AAPL
$7.57
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$257.06B
Δ Market Cap
+$1.94T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
KO
$2.72
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$9.36B
Δ Market Cap
+$25.42B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AAPL
58.6% Overvalued
Price is 58.6% above estimated fair value
Current Price: $280.25
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $176.66
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
KO
44.9% Overvalued
Price is 44.9% above estimated fair value
Current Price: $78.58
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $54.21
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AAPL
What growth rate is the market pricing in at $280?
+16.0%
Market-Implied Owner Earnings Growth
Standard FCF implies +17.4%
The market implies +16.0% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +17.4%, reflecting heavy growth investment.
KO
What growth rate is the market pricing in at $79?
+12.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +24.8%
The market implies +12.4% Owner Earnings growth, roughly in line with history — reasonably priced.
Standard FCF implies +24.8%, reflecting ongoing growth investment.
Economic Moat Score
Learn more →AAPL
96/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
KO
94/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Margin Stability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AAPL
-2.29
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
KO
-2.38
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AAPL
Insiders 1.6%Institutions 65.3%Retail & Other 33.0%
No. of Institutional Holders7,540
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
KO
Insiders 9.9%Institutions 66.8%Retail & Other 23.3%
No. of Institutional Holders4,434
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AAPL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
KO
0
Buys (3M)
1
Buys (12M)
Total value (12M): $998,676
LEVCHIN MAX R
Director
$998,676
@ $70.00 · 2025-10-24
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AAPL
3
Sells (3M)
11
Sells (12M)
Total value (12M): $112.79M
PAREKH KEVAN
Chief Financial Officer
$421,850
@ $275.00 · 2026-04-23
O'BRIEN DEIRDRE
Officer
$7.66M
@ $255.35 · 2026-04-02
COOK TIMOTHY D
Chief Executive Officer
$16.51M
@ $254.23 · 2026-04-02
KONDO CHRISTOPHER
Officer
$1.02M
@ $271.23 · 2025-11-07
PAREKH KEVAN
Chief Financial Officer
$1.04M
@ $247.39 · 2025-10-16
O'BRIEN DEIRDRE
Officer
$11.07M
@ $257.39 · 2025-10-02
ADAMS KATHERINE L
General Counsel
$12.10M
@ $256.79 · 2025-10-02
COOK TIMOTHY D
Chief Executive Officer
$33.38M
@ $256.81 · 2025-10-02
LEVINSON ARTHUR D
Director
$20.89M
@ $232.07 · 2025-08-28
O'BRIEN DEIRDRE
Officer
$7.77M
@ $223.20 · 2025-08-08
KONDO CHRISTOPHER
Officer
$933,955
@ $208.19 · 2025-05-12
PAREKH KEVAN
Chief Financial Officer
$941,420
@ $206.00 · 2025-04-23
COOK TIMOTHY D
Chief Executive Officer
$24.18M
@ $223.65 · 2025-04-02
ADAMS KATHERINE L
General Counsel
$8.68M
@ $223.67 · 2025-04-02
WILLIAMS JEFFREY E
Chief Operating Officer
$7.95M
@ $224.01 · 2025-04-02
LEVINSON ARTHUR D
Director
$343,147
@ $226.35 · 2025-02-03
LEVINSON ARTHUR D
Director
$45.46M
@ $227.32 · 2024-11-19
KONDO CHRISTOPHER
Officer
$945,233
@ $228.87 · 2024-11-18
MAESTRI LUCA
Chief Financial Officer
$13.43M
@ $226.52 · 2024-10-04
O'BRIEN DEIRDRE
Officer
$13.84M
@ $226.87 · 2024-10-02
ADAMS KATHERINE L
General Counsel
$13.80M
@ $226.20 · 2024-10-02
WILLIAMS JEFFREY E
Chief Operating Officer
$13.55M
@ $226.86 · 2024-10-02
COOK TIMOTHY D
Chief Executive Officer
$50.28M
@ $224.46 · 2024-10-02
KONDO CHRISTOPHER
Officer
$1.96M
@ $225.00 · 2024-08-15
KONDO CHRISTOPHER
Officer
$1.12M
@ $216.50 · 2024-08-09
ADAMS KATHERINE L
General Counsel
$20.64M
@ $206.44 · 2024-08-05
LEVINSON ARTHUR D
Director
$14.37M
@ $191.58 · 2024-05-30
KONDO CHRISTOPHER
Officer
$951,785
@ $190.40 · 2024-05-15
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
KO
9
Sells (3M)
19
Sells (12M)
Total value (12M): $122.47M
DOUGLAS MONICA HOWARD
Officer
$1.85M
@ $77.37 · 2026-03-09
PIETRACCI BRUNO
Divisional Officer
$2.28M
@ $79.41 · 2026-03-03
QUAN NANCY W
Officer
$1.87M
@ $79.50 · 2026-03-03
QUINCEY JAMES R.
Chief Executive Officer
$19.84M
@ $79.14 · 2026-03-03
MURPHY JOHN
President
$5.83M
@ $80.52 · 2026-03-02
PEREZ BEATRIZ R
Officer
$1.73M
@ $81.00 · 2026-02-27
PEREZ BEATRIZ R
Officer
$2.93M
@ $80.69 · 2026-02-26
DOUGLAS MONICA HOWARD
Officer
$1.60M
@ $80.16 · 2026-02-25
MURPHY JOHN
President
$8.00M
@ $80.42 · 2026-02-25
QUINCEY JAMES R.
Chief Executive Officer
$26.05M
@ $77.10 · 2026-02-03
QUAN NANCY W
Officer
$2.25M
@ $71.17 · 2025-11-17
ARROYO MANUEL
Officer
$9.89M
@ $70.80 · 2025-11-14
BRAUN HENRIQUE GNANI
Chief Operating Officer
$2.86M
@ $70.93 · 2025-11-11
DOUGLAS MONICA HOWARD
Officer
$947,464
@ $69.93 · 2025-10-24
KOUMETTIS NIKOLAOS
Divisional Officer
$2.58M
@ $69.10 · 2025-08-05
QUINCEY JAMES R.
Chief Executive Officer
$19.20M
@ $72.06 · 2025-05-30
QUAN NANCY W
Officer
$2.02M
@ $70.81 · 2025-05-09
PEREZ BEATRIZ R
Officer
$4.34M
@ $71.87 · 2025-05-08
MURPHY JOHN
President
$6.39M
@ $72.09 · 2025-05-07
BRAUN HENRIQUE GNANI
Chief Operating Officer
$1.81M
@ $71.47 · 2025-03-11
KOUMETTIS NIKOLAOS
Divisional Officer
$3.94M
@ $71.01 · 2025-03-07
DOUGLAS MONICA HOWARD
Officer
$394,231
@ $70.84 · 2025-02-26
KOUMETTIS NIKOLAOS
Divisional Officer
$3.88M
@ $70.96 · 2025-02-26
CHANG LISA VIRGINIA
Officer
$961,352
@ $71.50 · 2025-02-25
QUAN NANCY W
Officer
$3.92M
@ $71.36 · 2025-02-25
PIETRACCI BRUNO
Divisional Officer
$1.34M
@ $70.56 · 2025-02-24
DOUGLAS MONICA HOWARD
Officer
$697,673
@ $63.71 · 2024-11-22
QUINCEY JAMES R.
Chief Executive Officer
$6.40M
@ $64.03 · 2024-11-08
QUAN NANCY W
Officer
$1.32M
@ $71.50 · 2024-08-27
QUINCEY JAMES R.
Chief Executive Officer
$2.97M
@ $70.02 · 2024-08-26
MANN JENNIFER K
Officer
$8.99M
@ $69.52 · 2024-08-22
CHANG LISA VIRGINIA
Officer
$2.80M
@ $69.54 · 2024-08-21
QUINCEY JAMES R.
Chief Executive Officer
$7.18M
@ $70.02 · 2024-08-21
PEREZ BEATRIZ R
Officer
$2.43M
@ $68.62 · 2024-08-08
ARROYO MANUEL
Officer
$1.88M
@ $68.22 · 2024-08-07
CHANG LISA VIRGINIA
Officer
$3.98M
@ $68.51 · 2024-08-06
PIETRACCI BRUNO
Divisional Officer
$2.67M
@ $69.01 · 2024-08-02
QUAN NANCY W
Officer
$1.27M
@ $68.95 · 2024-08-02
QUAN NANCY W
Officer
$2.53M
@ $66.96 · 2024-07-26
QUAN NANCY W
Officer
$1.25M
@ $64.96 · 2024-07-17
KOUMETTIS NIKOLAOS
Divisional Officer
$5.04M
@ $62.34 · 2024-06-14
QUAN NANCY W
Officer
$1.22M
@ $63.44 · 2024-06-11
BRAUN HENRIQUE GNANI
Officer
$3.61M
@ $63.08 · 2024-05-15
DOUGLAS MONICA HOWARD
Officer
$561,801
@ $63.31 · 2024-05-10
MURPHY JOHN
President
$3.60M
@ $62.91 · 2024-05-09
RANDAZZA MARK
Officer
$1.28M
@ $62.29 · 2024-05-07
QUAN NANCY W
Officer
$2.33M
@ $62.28 · 2024-05-07
PEREZ BEATRIZ R
Officer
$3.55M
@ $61.99 · 2024-05-06
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AAPL
😏Greed(71/100)
"Market is optimistic — be cautious and ensure you have a margin of safety"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
KO
😏Greed(67/100)
"Market is optimistic — be cautious and ensure you have a margin of safety"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AAPL
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Greed (71)
KO
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Greed (67)