Compare Stocks › AAPL vs KEYS
Apple Inc. (AAPL) vs Keysight Technologies, Inc. (KEYS)
AAPL
Apple Inc.
$248.96
VS
KEYS
Keysight Technologies, Inc.
$290.21
Rewards
AAPL
- ★Apple Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Apple Inc. scores 96/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
KEYS
- ★Gross margin of 61.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 10.1% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $1.69 of market value — management is creating shareholder value.
Risks
AAPL
- ⚠FCF yield of 2.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠12 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
KEYS
- ⚠ROIC has declined by 9.1 percentage points over the observed period, which may signal competitive erosion.
- ⚠FCF yield of 2.2% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠Trailing P/E of 51.0x is 45% above the historical average of 35.3x — the stock trades at a premium to its own history.
Key Valuation Metrics
Learn more →AAPL
KEYS
Valuation
$106.31B
Free Cash Flow
$1.08B
2.91%
FCF Yield
2.16%
31.55
Trailing P/E
51.00
26.71
Forward P/E
28.35
Quality & Moat
68.12%
ROIC
8.15%
127.01%
ROE
13.63%
47.33%
Gross Margin
61.86%
1.72
PEG Ratio
0.75
Balance Sheet Safety
1.03
Debt / Equity
0.45
N/A
Interest Coverage
N/A
0.15
Net Debt / EBITDA
0.46
0.42%
Dividend Yield
N/A
AAPL: 7Ties: 1KEYS: 3
AAPLKEYS
Historical Fundamentals
Learn more →AAPL
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
KEYS
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AAPL
$7.57
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$257.06B
Δ Market Cap
+$1.94T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
KEYS
$1.69
created per $1 retained over 3 years
Value Creator
Σ Retained
$2.52B
Δ Market Cap
+$4.26B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AAPL
38.3% Overvalued
Price is 38.3% above estimated fair value
Current Price: $248.96
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $179.99
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
KEYS
77.3% Overvalued
Price is 77.3% above estimated fair value
Current Price: $290.21
Strongly undervalued
Fairly valued
Strongly overvalued
Fair Value: $163.69
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AAPL
What growth rate is the market pricing in at $249?
+14.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +15.2%
The market implies +14.5% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +15.2%, reflecting heavy growth investment.
KEYS
What growth rate is the market pricing in at $290?
+22.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +19.3%
The market implies +22.6% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +19.3%, reflecting heavy growth investment.
Economic Moat Score
Learn more →AAPL
96/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
KEYS
62/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with reinvestment efficiency as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AAPL
-2.29
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
KEYS
-2.57
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AAPL
Insiders 1.6%Institutions 65.3%Retail & Other 33.1%
No. of Institutional Holders7,544
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
KEYS
Insiders 0.6%Institutions 94.0%Retail & Other 5.4%
No. of Institutional Holders1,389
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AAPL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
KEYS
0
Buys (3M)
1
Buys (12M)
Total value (12M): $44,520
STEPHENS KEVIN A
Director
$44,520
@ $159.00 · 2025-05-29
STEPHENS KEVIN A
Director
$65,941
@ $143.35 · 2024-05-28
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AAPL
0
Sells (3M)
12
Sells (12M)
Total value (12M): $129.96M
KONDO CHRISTOPHER
Officer
$1.02M
@ $271.23 · 2025-11-07
PAREKH KEVAN
Chief Financial Officer
$1.04M
@ $247.39 · 2025-10-16
O'BRIEN DEIRDRE
Officer
$11.07M
@ $257.39 · 2025-10-02
COOK TIMOTHY D
Chief Executive Officer
$33.38M
@ $256.81 · 2025-10-02
ADAMS KATHERINE L
General Counsel
$12.10M
@ $256.79 · 2025-10-02
LEVINSON ARTHUR D
Director
$20.89M
@ $232.07 · 2025-08-28
O'BRIEN DEIRDRE
Officer
$7.77M
@ $223.20 · 2025-08-08
KONDO CHRISTOPHER
Officer
$933,955
@ $208.19 · 2025-05-12
PAREKH KEVAN
Chief Financial Officer
$941,420
@ $206.00 · 2025-04-23
WILLIAMS JEFFREY E
Chief Operating Officer
$7.95M
@ $224.01 · 2025-04-02
COOK TIMOTHY D
Chief Executive Officer
$24.18M
@ $223.65 · 2025-04-02
ADAMS KATHERINE L
General Counsel
$8.68M
@ $223.67 · 2025-04-02
LEVINSON ARTHUR D
Director
$343,147
@ $226.35 · 2025-02-03
LEVINSON ARTHUR D
Director
$45.46M
@ $227.32 · 2024-11-19
KONDO CHRISTOPHER
Officer
$945,233
@ $228.87 · 2024-11-18
MAESTRI LUCA
Chief Financial Officer
$13.43M
@ $226.52 · 2024-10-04
O'BRIEN DEIRDRE
Officer
$13.84M
@ $226.87 · 2024-10-02
WILLIAMS JEFFREY E
Chief Operating Officer
$13.55M
@ $226.86 · 2024-10-02
COOK TIMOTHY D
Chief Executive Officer
$50.28M
@ $224.46 · 2024-10-02
ADAMS KATHERINE L
General Counsel
$13.80M
@ $226.20 · 2024-10-02
KONDO CHRISTOPHER
Officer
$1.96M
@ $225.00 · 2024-08-15
KONDO CHRISTOPHER
Officer
$1.12M
@ $216.50 · 2024-08-09
ADAMS KATHERINE L
General Counsel
$20.64M
@ $206.44 · 2024-08-05
LEVINSON ARTHUR D
Director
$14.37M
@ $191.58 · 2024-05-30
KONDO CHRISTOPHER
Officer
$951,785
@ $190.40 · 2024-05-15
MAESTRI LUCA
Chief Financial Officer
$9.26M
@ $174.12 · 2024-04-11
O'BRIEN DEIRDRE
Officer
$9.24M
@ $168.91 · 2024-04-02
COOK TIMOTHY D
Chief Executive Officer
$33.26M
@ $169.33 · 2024-04-02
ADAMS KATHERINE L
General Counsel
$9.24M
@ $168.90 · 2024-04-02
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
KEYS
4
Sells (3M)
20
Sells (12M)
Total value (12M): $22.68M
JUSKIE JOANN ANN
Officer
$304,423
@ $304.42 · 2026-02-27
ESTRADA INGRID A
Officer
$475,360
@ $237.68 · 2026-02-20
YOON SUNG
Officer
$183,678
@ $206.84 · 2025-12-30
DOUGHERTY NEIL
Chief Financial Officer
$203,719
@ $203.72 · 2025-12-22
PAGE JOHN
Officer
$3.20M
@ $213.48 · 2025-12-10
DHANASEKARAN SATISH
Chief Executive Officer
$894,349
@ $211.43 · 2025-12-09
LI JEFFREY K
Officer
$790,105
@ $200.84 · 2025-12-03
NARAYANAN KAILASH
Officer
$628,740
@ $196.42 · 2025-12-01
PAGE JOHN
Officer
$623,634
@ $196.42 · 2025-12-01
DHANASEKARAN SATISH
Chief Executive Officer
$2.46M
@ $196.42 · 2025-12-01
ESTRADA INGRID A
Officer
$948,119
@ $196.42 · 2025-12-01
NERSESIAN RONALD S
Director
$5.91M
@ $196.88 · 2025-11-28
POOLE LISA M
Officer
$24,646
@ $173.56 · 2025-09-17
ESTRADA INGRID A
Officer
$347,960
@ $173.98 · 2025-09-17
DOUGHERTY NEIL
Chief Financial Officer
$2.01M
@ $164.60 · 2025-06-30
ESTRADA INGRID A
Officer
$1.59M
@ $158.97 · 2025-06-20
PAGE JOHN
Officer
$1.16M
@ $157.78 · 2025-05-30
DHANASEKARAN SATISH
Chief Executive Officer
$103,819
@ $157.78 · 2025-05-30
HAMADA RICHARD P
Director
$257,418
@ $162.00 · 2025-05-22
DOUGHERTY NEIL
Chief Financial Officer
$562,960
@ $155.00 · 2025-03-27
WALLACE MARK ADAM
Officer
$970,770
@ $161.79 · 2024-12-30
LI JEFFREY K
Officer
$758,511
@ $171.92 · 2024-12-04
GOOI SOON CHAI
Officer
$3.12M
@ $171.34 · 2024-12-03
NERSESIAN RONALD S
Director
$7.14M
@ $170.41 · 2024-12-03
PAGE JOHN
Officer
$658,959
@ $169.66 · 2024-12-02
DHANASEKARAN SATISH
Chief Executive Officer
$3.02M
@ $169.66 · 2024-12-02
GOOI SOON CHAI
Officer
$1.48M
@ $169.66 · 2024-12-02
NARAYANAN KAILASH
Officer
$101,924
@ $171.30 · 2024-11-27
POOLE LISA M
Officer
$60,126
@ $171.79 · 2024-11-25
HAMADA RICHARD P
Director
$254,592
@ $156.00 · 2024-08-22
POOLE LISA M
Officer
$60,038
@ $136.45 · 2024-06-17
NARAYANAN KAILASH
Officer
$657,384
@ $152.88 · 2024-03-26
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AAPL
😐Neutral(52/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
KEYS
😐Neutral(55/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AAPL
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (52)
KEYS
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (55)