Compare Stocks › AAPL vs EBAY
Apple Inc. (AAPL) vs eBay Inc. (EBAY)
AAPL
Apple Inc.
$248.96
VS
EBAY
eBay Inc.
$90.74
Rewards
AAPL
- ★Apple Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Apple Inc. scores 96/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
EBAY
- ★eBay Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★Gross margin of 71.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★eBay Inc. scores 93/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
Risks
AAPL
- ⚠FCF yield of 2.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠12 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
EBAY
- ⚠Trailing P/E of 21.3x is 47% above the historical average of 14.5x — the stock trades at a premium to its own history.
- ⚠7 insider sales totaling $10.5M with no purchases in the past 3 months — insiders are reducing their exposure.
- ⚠Free cash flow has declined at a 7.4% CAGR over the past 4 years — a concerning trend.
Key Valuation Metrics
Learn more →AAPL
EBAY
Valuation
$106.31B
Free Cash Flow
$1.43B
2.91%
FCF Yield
3.50%
31.55
Trailing P/E
21.30
26.71
Forward P/E
13.61
Quality & Moat
68.12%
ROIC
12.06%
127.01%
ROE
44.01%
47.33%
Gross Margin
71.45%
1.72
PEG Ratio
N/A
Balance Sheet Safety
1.03
Debt / Equity
1.56
N/A
Interest Coverage
N/A
0.15
Net Debt / EBITDA
1.57
0.42%
Dividend Yield
1.37%
AAPL: 5Ties: 1EBAY: 5
AAPLEBAY
Historical Fundamentals
Learn more →AAPL
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
EBAY
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AAPL
$7.57
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$257.06B
Δ Market Cap
+$1.94T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
EBAY
$3.15
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$5.18B
Δ Market Cap
+$16.32B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AAPL
38.3% Overvalued
Price is 38.3% above estimated fair value
Current Price: $248.96
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $179.99
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
EBAY
13.7% Margin of Safety
Price is 13.7% below estimated fair value
Current Price: $90.74
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $105.18
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AAPL
What growth rate is the market pricing in at $249?
+14.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +15.2%
The market implies +14.5% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +15.2%, reflecting heavy growth investment.
EBAY
What growth rate is the market pricing in at $91?
+9.2%
Market-Implied Owner Earnings Growth
Standard FCF implies +13.9%
The market implies +9.2% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +13.9%, reflecting heavy growth investment.
Economic Moat Score
Learn more →AAPL
96/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
EBAY
93/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AAPL
-2.29
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
EBAY
-2.13
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AAPL
Insiders 1.6%Institutions 65.3%Retail & Other 33.1%
No. of Institutional Holders7,544
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
EBAY
Insiders 0.3%Institutions 94.8%Retail & Other 4.9%
No. of Institutional Holders1,716
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AAPL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
EBAY
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AAPL
0
Sells (3M)
12
Sells (12M)
Total value (12M): $129.96M
KONDO CHRISTOPHER
Officer
$1.02M
@ $271.23 · 2025-11-07
PAREKH KEVAN
Chief Financial Officer
$1.04M
@ $247.39 · 2025-10-16
O'BRIEN DEIRDRE
Officer
$11.07M
@ $257.39 · 2025-10-02
COOK TIMOTHY D
Chief Executive Officer
$33.38M
@ $256.81 · 2025-10-02
ADAMS KATHERINE L
General Counsel
$12.10M
@ $256.79 · 2025-10-02
LEVINSON ARTHUR D
Director
$20.89M
@ $232.07 · 2025-08-28
O'BRIEN DEIRDRE
Officer
$7.77M
@ $223.20 · 2025-08-08
KONDO CHRISTOPHER
Officer
$933,955
@ $208.19 · 2025-05-12
PAREKH KEVAN
Chief Financial Officer
$941,420
@ $206.00 · 2025-04-23
WILLIAMS JEFFREY E
Chief Operating Officer
$7.95M
@ $224.01 · 2025-04-02
COOK TIMOTHY D
Chief Executive Officer
$24.18M
@ $223.65 · 2025-04-02
ADAMS KATHERINE L
General Counsel
$8.68M
@ $223.67 · 2025-04-02
LEVINSON ARTHUR D
Director
$343,147
@ $226.35 · 2025-02-03
LEVINSON ARTHUR D
Director
$45.46M
@ $227.32 · 2024-11-19
KONDO CHRISTOPHER
Officer
$945,233
@ $228.87 · 2024-11-18
MAESTRI LUCA
Chief Financial Officer
$13.43M
@ $226.52 · 2024-10-04
O'BRIEN DEIRDRE
Officer
$13.84M
@ $226.87 · 2024-10-02
WILLIAMS JEFFREY E
Chief Operating Officer
$13.55M
@ $226.86 · 2024-10-02
COOK TIMOTHY D
Chief Executive Officer
$50.28M
@ $224.46 · 2024-10-02
ADAMS KATHERINE L
General Counsel
$13.80M
@ $226.20 · 2024-10-02
KONDO CHRISTOPHER
Officer
$1.96M
@ $225.00 · 2024-08-15
KONDO CHRISTOPHER
Officer
$1.12M
@ $216.50 · 2024-08-09
ADAMS KATHERINE L
General Counsel
$20.64M
@ $206.44 · 2024-08-05
LEVINSON ARTHUR D
Director
$14.37M
@ $191.58 · 2024-05-30
KONDO CHRISTOPHER
Officer
$951,785
@ $190.40 · 2024-05-15
MAESTRI LUCA
Chief Financial Officer
$9.26M
@ $174.12 · 2024-04-11
O'BRIEN DEIRDRE
Officer
$9.24M
@ $168.91 · 2024-04-02
COOK TIMOTHY D
Chief Executive Officer
$33.26M
@ $169.33 · 2024-04-02
ADAMS KATHERINE L
General Counsel
$9.24M
@ $168.90 · 2024-04-02
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
EBAY
7
Sells (3M)
41
Sells (12M)
Total value (12M): $66.90M
LOEGER JULIE ANNE
Officer
$1.36M
@ $90.88 · 2026-03-12
IANNONE JAMES JOSEPH
Chief Executive Officer
$2.14M
@ $88.98 · 2026-03-03
BOONE CORNELIUS
Officer
$2.91M
@ $85.26 · 2026-02-24
SPENCER REBECCA
Officer
$163,351
@ $87.40 · 2026-02-20
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$80,589
@ $79.87 · 2026-02-18
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$3.08M
@ $91.99 · 2026-01-30
IANNONE JAMES JOSEPH
Chief Executive Officer
$777,458
@ $87.51 · 2026-01-02
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$71,510
@ $82.67 · 2025-12-18
BOONE CORNELIUS
Officer
$374,555
@ $83.94 · 2025-12-18
RAWASHDEH MAZEN
Chief Technology Officer
$157,248
@ $81.90 · 2025-12-17
LOEGER JULIE ANNE
Officer
$238,746
@ $82.44 · 2025-12-11
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.19M
@ $82.64 · 2025-12-03
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$82,532
@ $82.04 · 2025-11-18
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.17M
@ $81.07 · 2025-11-06
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$2.88M
@ $81.54 · 2025-11-04
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.32M
@ $91.71 · 2025-10-07
BOONE CORNELIUS
Officer
$397,424
@ $89.53 · 2025-09-18
RAWASHDEH MAZEN
Chief Technology Officer
$170,582
@ $89.31 · 2025-09-17
RAWASHDEH MAZEN
Chief Technology Officer
$176,767
@ $92.55 · 2025-09-11
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.33M
@ $92.37 · 2025-09-05
SPENCER REBECCA
Officer
$227,695
@ $100.75 · 2025-08-15
HAYLES CAROLE MARGARET
Director
$702,698
@ $91.39 · 2025-08-05
IANNONE JAMES JOSEPH
Chief Executive Officer
$4.84M
@ $91.93 · 2025-08-05
LOEGER JULIE ANNE
Officer
$7.08M
@ $93.25 · 2025-08-04
SPENCER REBECCA
Officer
$45,928
@ $89.18 · 2025-08-01
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$1.73M
@ $77.90 · 2025-07-15
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.79M
@ $75.90 · 2025-07-02
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$1.67M
@ $75.04 · 2025-07-01
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$1.83M
@ $77.38 · 2025-06-17
BOONE CORNELIUS
Officer
$239,661
@ $77.36 · 2025-06-17
IANNONE JAMES JOSEPH
Chief Executive Officer
$2.00M
@ $79.14 · 2025-06-10
BOONE CORNELIUS
Officer
$234,823
@ $78.67 · 2025-06-06
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.07M
@ $71.64 · 2025-05-22
LOEGER JULIE ANNE
Officer
$6.69M
@ $72.06 · 2025-05-21
LOEGER JULIE ANNE
Officer
$8.82M
@ $69.43 · 2025-05-09
SPENCER REBECCA
Officer
$139,900
@ $69.95 · 2025-05-06
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.38M
@ $68.89 · 2025-05-05
GARCIA EDWARD O
Officer
$3.84M
@ $70.12 · 2025-05-01
PRIEST STEPHEN J.
Chief Financial Officer
$77,267
@ $66.21 · 2025-04-17
IANNONE JAMES JOSEPH
Chief Executive Officer
$497,616
@ $66.35 · 2025-04-03
PRIEST STEPHEN J.
Chief Financial Officer
$1.90M
@ $67.82 · 2025-04-01
BOONE CORNELIUS
Officer
$265,423
@ $67.06 · 2025-03-18
GARCIA EDWARD O
Officer
$1.20M
@ $65.23 · 2025-03-18
GARCIA EDWARD O
Officer
$148,759
@ $67.07 · 2025-03-17
PRIEST STEPHEN J.
Chief Financial Officer
$352,482
@ $67.10 · 2025-03-17
IANNONE JAMES JOSEPH
Chief Executive Officer
$992,777
@ $66.19 · 2025-03-04
GARCIA EDWARD O
Officer
$184,961
@ $68.81 · 2025-02-19
IANNONE JAMES JOSEPH
Chief Executive Officer
$755,269
@ $67.14 · 2025-02-04
PRIEST STEPHEN J.
Chief Financial Officer
$67,073
@ $64.93 · 2025-01-16
IANNONE JAMES JOSEPH
Chief Executive Officer
$698,400
@ $62.08 · 2025-01-03
BOONE CORNELIUS
Officer
$260,083
@ $65.20 · 2024-12-17
GARCIA EDWARD O
Officer
$64,548
@ $65.20 · 2024-12-17
PRIEST STEPHEN J.
Chief Financial Officer
$334,200
@ $63.63 · 2024-12-16
IANNONE JAMES JOSEPH
Chief Executive Officer
$710,665
@ $63.17 · 2024-12-04
SPENCER REBECCA
Officer
$112,823
@ $65.14 · 2024-11-26
GARCIA EDWARD O
Officer
$167,350
@ $61.01 · 2024-11-19
IANNONE JAMES JOSEPH
Chief Executive Officer
$680,850
@ $60.52 · 2024-11-05
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AAPL
😐Neutral(52/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
EBAY
😐Neutral(55/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AAPL
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (52)
EBAY
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (55)