Compare Stocks › AAPL vs BBY
Apple Inc. (AAPL) vs Best Buy Co., Inc. (BBY)
AAPL
Apple Inc.
$248.96
VS
BBY
Best Buy Co., Inc.
$64.19
Rewards
AAPL
- ★Apple Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Apple Inc. scores 96/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
BBY
- ★Best Buy Co., Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Best Buy Co., Inc. scores 76/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
Risks
AAPL
- ⚠FCF yield of 2.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠12 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
BBY
- ⚠Gross margin of 22.5% is low, suggesting a competitive or commodity-like market with limited pricing power.
- ⚠FCF yield of 6.2% suggests reasonable valuation assuming continued moderate growth.
- ⚠8 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
Key Valuation Metrics
Learn more →AAPL
BBY
Valuation
$106.31B
Free Cash Flow
$842.50M
2.91%
FCF Yield
6.25%
31.55
Trailing P/E
12.74
26.71
Forward P/E
9.10
Quality & Moat
68.12%
ROIC
23.28%
127.01%
ROE
36.07%
47.33%
Gross Margin
22.48%
1.72
PEG Ratio
0.03
Balance Sheet Safety
1.03
Debt / Equity
1.39
N/A
Interest Coverage
N/A
0.15
Net Debt / EBITDA
0.86
0.42%
Dividend Yield
5.98%
AAPL: 6Ties: 1BBY: 5
AAPLBBY
Historical Fundamentals
Learn more →AAPL
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
BBY
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AAPL
$7.57
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$257.06B
Δ Market Cap
+$1.94T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
BBY
$-3.44
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.19B
Δ Market Cap
$-4.09B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AAPL
38.3% Overvalued
Price is 38.3% above estimated fair value
Current Price: $248.96
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $179.99
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
BBY
18.9% Margin of Safety
Price is 18.9% below estimated fair value
Current Price: $64.19
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $79.17
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AAPL
What growth rate is the market pricing in at $249?
+14.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +15.2%
The market implies +14.5% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +15.2%, reflecting heavy growth investment.
BBY
What growth rate is the market pricing in at $64?
+6.8%
Market-Implied FCF Growth Rate
Market pricing in significantly higher growth than history — aggressive.
Economic Moat Score
Learn more →AAPL
96/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
BBY
76/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →AAPL
-2.29
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
BBY
-2.84
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AAPL
Insiders 1.6%Institutions 65.3%Retail & Other 33.1%
No. of Institutional Holders7,544
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
BBY
Insiders 7.6%Institutions 100.4%
No. of Institutional Holders1,292
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AAPL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
BBY
0
Buys (3M)
0
Buys (12M)
BARRY CORIE S
Chief Executive Officer
$984,420
@ $72.92 · 2025-03-12
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AAPL
0
Sells (3M)
12
Sells (12M)
Total value (12M): $129.96M
KONDO CHRISTOPHER
Officer
$1.02M
@ $271.23 · 2025-11-07
PAREKH KEVAN
Chief Financial Officer
$1.04M
@ $247.39 · 2025-10-16
O'BRIEN DEIRDRE
Officer
$11.07M
@ $257.39 · 2025-10-02
COOK TIMOTHY D
Chief Executive Officer
$33.38M
@ $256.81 · 2025-10-02
ADAMS KATHERINE L
General Counsel
$12.10M
@ $256.79 · 2025-10-02
LEVINSON ARTHUR D
Director
$20.89M
@ $232.07 · 2025-08-28
O'BRIEN DEIRDRE
Officer
$7.77M
@ $223.20 · 2025-08-08
KONDO CHRISTOPHER
Officer
$933,955
@ $208.19 · 2025-05-12
PAREKH KEVAN
Chief Financial Officer
$941,420
@ $206.00 · 2025-04-23
WILLIAMS JEFFREY E
Chief Operating Officer
$7.95M
@ $224.01 · 2025-04-02
COOK TIMOTHY D
Chief Executive Officer
$24.18M
@ $223.65 · 2025-04-02
ADAMS KATHERINE L
General Counsel
$8.68M
@ $223.67 · 2025-04-02
LEVINSON ARTHUR D
Director
$343,147
@ $226.35 · 2025-02-03
LEVINSON ARTHUR D
Director
$45.46M
@ $227.32 · 2024-11-19
KONDO CHRISTOPHER
Officer
$945,233
@ $228.87 · 2024-11-18
MAESTRI LUCA
Chief Financial Officer
$13.43M
@ $226.52 · 2024-10-04
O'BRIEN DEIRDRE
Officer
$13.84M
@ $226.87 · 2024-10-02
WILLIAMS JEFFREY E
Chief Operating Officer
$13.55M
@ $226.86 · 2024-10-02
COOK TIMOTHY D
Chief Executive Officer
$50.28M
@ $224.46 · 2024-10-02
ADAMS KATHERINE L
General Counsel
$13.80M
@ $226.20 · 2024-10-02
KONDO CHRISTOPHER
Officer
$1.96M
@ $225.00 · 2024-08-15
KONDO CHRISTOPHER
Officer
$1.12M
@ $216.50 · 2024-08-09
ADAMS KATHERINE L
General Counsel
$20.64M
@ $206.44 · 2024-08-05
LEVINSON ARTHUR D
Director
$14.37M
@ $191.58 · 2024-05-30
KONDO CHRISTOPHER
Officer
$951,785
@ $190.40 · 2024-05-15
MAESTRI LUCA
Chief Financial Officer
$9.26M
@ $174.12 · 2024-04-11
O'BRIEN DEIRDRE
Officer
$9.24M
@ $168.91 · 2024-04-02
COOK TIMOTHY D
Chief Executive Officer
$33.26M
@ $169.33 · 2024-04-02
ADAMS KATHERINE L
General Counsel
$9.24M
@ $168.90 · 2024-04-02
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
BBY
0
Sells (3M)
8
Sells (12M)
Total value (12M): $6.62M
WATSON MATHEW
Officer
$154,908
@ $76.76 · 2025-09-04
WATSON MATHEW
Officer
$275,176
@ $74.07 · 2025-08-29
BILUNAS MATTHEW M.
Chief Financial Officer
$4.47M
@ $73.96 · 2025-03-24
HARMON DAMIEN D
Officer
$294,002
@ $72.65 · 2025-03-21
BONFIG JASON J
Officer
$353,573
@ $72.65 · 2025-03-21
WATSON MATHEW
Officer
$214,381
@ $72.65 · 2025-03-21
SCARLETT KATHLEEN
Officer
$497,414
@ $72.65 · 2025-03-21
HARTMAN TODD G.
General Counsel
$355,462
@ $72.65 · 2025-03-21
WATSON MATHEW
Officer
$226,837
@ $71.29 · 2025-03-14
BILUNAS MATTHEW M.
Chief Financial Officer
$6.05M
@ $87.46 · 2024-12-11
BARRY CORIE S
Chief Executive Officer
$7.72M
@ $96.66 · 2024-09-11
SCARLETT KATHLEEN
Officer
$4.00M
@ $99.60 · 2024-08-30
BONFIG JASON J
Officer
$2.52M
@ $101.00 · 2024-08-29
BONFIG JASON J
Officer
$290,570
@ $83.02 · 2024-07-08
WATSON MATHEW
Officer
$204,350
@ $88.12 · 2024-06-06
WATSON MATHEW
Officer
$171,628
@ $85.81 · 2024-06-03
HARMON DAMIEN D
Officer
$5,985
@ $75.76 · 2024-04-17
BONFIG JASON J
Officer
$7,197
@ $75.76 · 2024-04-17
BILUNAS MATTHEW M.
Chief Financial Officer
$8,409
@ $75.76 · 2024-04-17
WATSON MATHEW
Officer
$2,046
@ $75.78 · 2024-04-17
SCARLETT KATHLEEN
Officer
$5,379
@ $75.76 · 2024-04-17
HARTMAN TODD G.
General Counsel
$4,091
@ $75.76 · 2024-04-17
BARRY CORIE S
Chief Executive Officer
$27,729
@ $75.76 · 2024-04-17
WATSON MATHEW
Officer
$290,154
@ $82.43 · 2024-04-09
HARMON DAMIEN D
Officer
$482,427
@ $81.80 · 2024-03-22
BONFIG JASON J
Officer
$582,135
@ $81.79 · 2024-03-22
BILUNAS MATTHEW M.
Chief Financial Officer
$675,463
@ $81.79 · 2024-03-22
WATSON MATHEW
Officer
$204,896
@ $81.79 · 2024-03-22
SCARLETT KATHLEEN
Officer
$416,827
@ $81.79 · 2024-03-22
HARTMAN TODD G.
General Counsel
$324,972
@ $81.80 · 2024-03-22
BARRY CORIE S
Chief Executive Officer
$2.29M
@ $81.79 · 2024-03-22
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AAPL
😐Neutral(52/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
BBY
😨Fear(37/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AAPL
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (52)
BBY
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)