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Compare Stocks › AAPL vs AVY

Apple Inc. (AAPL) vs Avery Dennison Corporation (AVY)

AAPL
Apple Inc.
$248.96
VS
AVY
Avery Dennison Corporation
$162.99

Rewards

AAPL
  • ★Apple Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★Apple Inc. scores 96/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
AVY
  • ★Avery Dennison Corporation has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • ★Avery Dennison Corporation scores 86/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
  • ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

AAPL
  • ⚠FCF yield of 2.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • ⚠12 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
AVY
  • ⚠Insiders have sold $20.2M worth of stock in the past 3 months — significant insider liquidation.

Key Valuation Metrics

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AAPL
AVY
Valuation
$106.31B
Free Cash Flow
$618.59M
2.91%
FCF Yield
4.93%
31.55
Trailing P/E
18.54
26.71
Forward P/E
14.30
Quality & Moat
68.12%
ROIC
14.35%
127.01%
ROE
30.69%
47.33%
Gross Margin
28.75%
1.72
PEG Ratio
N/A
Balance Sheet Safety
1.03
Debt / Equity
1.76
N/A
Interest Coverage
N/A
0.15
Net Debt / EBITDA
2.61
0.42%
Dividend Yield
2.31%
AAPL: 6Ties: 1AVY: 4
AAPLAVY

Historical Fundamentals

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AAPL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

AVY

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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AAPL
$7.57
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$257.06B
Δ Market Cap
+$1.94T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
AVY
$-0.60
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.07B
Δ Market Cap
$-644.1M
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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AAPL
38.3% Overvalued
Price is 38.3% above estimated fair value
Current Price: $248.96
Fair Value: $179.99
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
AVY
13.2% Margin of Safety
Price is 13.2% below estimated fair value
Current Price: $162.99
Fair Value: $187.74
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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AAPL

What growth rate is the market pricing in at $249?

+14.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +15.2%

The market implies +14.5% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +15.2%, reflecting heavy growth investment.

AVY

What growth rate is the market pricing in at $163?

+10.0%
Market-Implied Owner Earnings Growth
Standard FCF implies +11.4%

The market implies +10.0% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +11.4%, reflecting heavy growth investment.

Economic Moat Score

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AAPL
96/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
AVY
86/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Margin Stability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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AAPL
-2.29
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
AVY
-2.57
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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AAPL
Insiders 1.6%Institutions 65.3%Retail & Other 33.1%
No. of Institutional Holders7,544
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
AVY
Insiders 0.7%Institutions 98.5%Retail & Other 0.8%
No. of Institutional Holders1,122
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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AAPL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
AVY
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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AAPL
0
Sells (3M)
12
Sells (12M)
Total value (12M): $129.96M
KONDO CHRISTOPHER
Officer
$1.02M
@ $271.23 · 2025-11-07
PAREKH KEVAN
Chief Financial Officer
$1.04M
@ $247.39 · 2025-10-16
O'BRIEN DEIRDRE
Officer
$11.07M
@ $257.39 · 2025-10-02
COOK TIMOTHY D
Chief Executive Officer
$33.38M
@ $256.81 · 2025-10-02
ADAMS KATHERINE L
General Counsel
$12.10M
@ $256.79 · 2025-10-02
LEVINSON ARTHUR D
Director
$20.89M
@ $232.07 · 2025-08-28
O'BRIEN DEIRDRE
Officer
$7.77M
@ $223.20 · 2025-08-08
KONDO CHRISTOPHER
Officer
$933,955
@ $208.19 · 2025-05-12
PAREKH KEVAN
Chief Financial Officer
$941,420
@ $206.00 · 2025-04-23
WILLIAMS JEFFREY E
Chief Operating Officer
$7.95M
@ $224.01 · 2025-04-02
COOK TIMOTHY D
Chief Executive Officer
$24.18M
@ $223.65 · 2025-04-02
ADAMS KATHERINE L
General Counsel
$8.68M
@ $223.67 · 2025-04-02
LEVINSON ARTHUR D
Director
$343,147
@ $226.35 · 2025-02-03
LEVINSON ARTHUR D
Director
$45.46M
@ $227.32 · 2024-11-19
KONDO CHRISTOPHER
Officer
$945,233
@ $228.87 · 2024-11-18
MAESTRI LUCA
Chief Financial Officer
$13.43M
@ $226.52 · 2024-10-04
O'BRIEN DEIRDRE
Officer
$13.84M
@ $226.87 · 2024-10-02
WILLIAMS JEFFREY E
Chief Operating Officer
$13.55M
@ $226.86 · 2024-10-02
COOK TIMOTHY D
Chief Executive Officer
$50.28M
@ $224.46 · 2024-10-02
ADAMS KATHERINE L
General Counsel
$13.80M
@ $226.20 · 2024-10-02
KONDO CHRISTOPHER
Officer
$1.96M
@ $225.00 · 2024-08-15
KONDO CHRISTOPHER
Officer
$1.12M
@ $216.50 · 2024-08-09
ADAMS KATHERINE L
General Counsel
$20.64M
@ $206.44 · 2024-08-05
LEVINSON ARTHUR D
Director
$14.37M
@ $191.58 · 2024-05-30
KONDO CHRISTOPHER
Officer
$951,785
@ $190.40 · 2024-05-15
MAESTRI LUCA
Chief Financial Officer
$9.26M
@ $174.12 · 2024-04-11
O'BRIEN DEIRDRE
Officer
$9.24M
@ $168.91 · 2024-04-02
COOK TIMOTHY D
Chief Executive Officer
$33.26M
@ $169.33 · 2024-04-02
ADAMS KATHERINE L
General Counsel
$9.24M
@ $168.90 · 2024-04-02
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
AVY
4
Sells (3M)
4
Sells (12M)
Total value (12M): $20.24M
BUTIER MITCHELL R
Director
$5.71M
@ $172.95 · 2026-03-12
BUTIER MITCHELL R
Director
$7.03M
@ $175.81 · 2026-03-10
BUTIER MITCHELL R
Director
$7.28M
@ $181.92 · 2026-03-06
WALKER IGNACIO J
Officer
$223,050
@ $192.95 · 2026-02-06
BUTIER MITCHELL R
Officer and Director
$2.36M
@ $181.85 · 2025-03-06
BUTIER MITCHELL R
Officer and Director
$1.50M
@ $186.19 · 2025-03-03
COLISTO NICHOLAS R.
Chief Technology Officer
$757,856
@ $206.00 · 2024-11-25
BUTIER MITCHELL R
Officer and Director
$3.70M
@ $216.43 · 2024-08-23
BUTIER MITCHELL R
Officer and Director
$4.26M
@ $213.04 · 2024-08-21
BUTIER MITCHELL R
Officer and Director
$4.25M
@ $212.40 · 2024-08-19
BUTIER MITCHELL R
Officer and Director
$2.75M
@ $211.29 · 2024-08-15
BUTIER MITCHELL R
Officer and Director
$1.24M
@ $207.39 · 2024-08-13
BUTIER MITCHELL R
Officer and Director
$1.24M
@ $206.77 · 2024-08-09
BUTIER MITCHELL R
Officer and Director
$1.24M
@ $206.12 · 2024-08-07
BUTIER MITCHELL R
Officer and Director
$2.71M
@ $208.47 · 2024-08-05
BUTIER MITCHELL R
Officer and Director
$4.31M
@ $215.40 · 2024-08-01
BUTIER MITCHELL R
Officer and Director
$4.28M
@ $214.13 · 2024-07-30
WALKER IGNACIO J
Officer
$500,105
@ $226.70 · 2024-06-07
YOST RYAN D
Officer
$33,730
@ $226.38 · 2024-06-03
YOST RYAN D
Officer
$129,248
@ $221.32 · 2024-05-29
BAKER-NEL DEENA
Officer
$684,510
@ $228.17 · 2024-05-23
MELO FRANCISCO
Officer
$851,250
@ $227.00 · 2024-05-20
LOVINS GREGORY S.
Chief Financial Officer
$657,517
@ $227.20 · 2024-05-10
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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AAPL
FearGreed
😐Neutral(52/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
AVY
FearGreed
😨Fear(38/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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AAPL
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (52)
AVY
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)
View AAPL Full AnalysisView AVY Full Analysis
Apple Inc. (AAPL) vs Avery Dennison Corporation (AVY) Stock Comparison | SafetyMargin.io