SafetyMargin.ioSafetyMargin.io
BlogWatchlistCompare
Compare Stocks › AAPL vs ACN

Apple Inc. (AAPL) vs Accenture plc (ACN): Which Is the Better Buy in 2026?

As of 2026-06-19, AAPL is overvalued at $298, with a DCF intrinsic value of $182 and a margin of safety of -64%. ACN is undervalued at $128, with an intrinsic value of $287 and a margin of safety of 55%. Of the two, ACN has the wider margin of safety.

AAPL
Apple Inc.
$298.01
VS
ACN
Accenture plc
$127.98

Rewards

AAPL
  • ★Apple Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★Apple Inc. scores 96/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
ACN
  • ★Accenture plc has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★Accenture plc scores 90/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

AAPL
  • ⚠FCF yield of 2.3% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • ⚠PEG ratio of 2.42 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
  • ⚠6 insider sales totaling $111.7M with no purchases in the past 3 months — insiders are reducing their exposure.
ACN
  • ⚠17 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.

Key Valuation Metrics

Learn more →
AAPL
ACN
Valuation
$101.09B
Free Cash Flow
$12.16B
2.31%
FCF Yield
15.44%
36.08
Trailing P/E
10.49
31.06
Forward P/E
8.62
Quality & Moat
60.20%
ROIC
19.14%
141.47%
ROE
24.76%
47.86%
Gross Margin
32.03%
2.42
PEG Ratio
1.10
Balance Sheet Safety
0.15
Net Debt / Equity
Net cash
N/A
Interest Coverage
N/A
0.10
Net Debt / EBITDA
-0.08
0.36%
Dividend Yield
3.94%
AAPL: 4Ties: 1ACN: 7
AAPLACN

Historical Fundamentals

Learn more →
AAPL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

ACN

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

Learn more →
AAPL
$7.57
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$257.06B
Δ Market Cap
+$1.94T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
ACN
$-0.13
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$12.05B
Δ Market Cap
$-1.58B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

Learn more →
AAPL
63.8% Overvalued
Price is 63.8% above estimated fair value
Current Price: $298.01
Fair Value: $181.90
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
ACN
55.4% Margin of Safety
Price is 55.4% below estimated fair value
Current Price: $127.98
Fair Value: $287.19
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

Learn more →
AAPL

What growth rate is the market pricing in at $298?

+16.9%
Market-Implied Owner Earnings Growth
Standard FCF implies +18.3%

The market implies +16.9% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +18.3%, reflecting heavy growth investment.

ACN

What growth rate is the market pricing in at $128?

-3.0%
Market-Implied Owner Earnings Growth
Standard FCF implies -8.4%

The market implies -3.0% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding -8.4%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

Learn more →
AAPL
96/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
ACN
90/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

Learn more →
AAPL
-2.29
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
ACN
-2.93
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

Learn more →
AAPL
Insiders 1.6%Institutions 65.8%Retail & Other 32.5%
No. of Institutional Holders7,675
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
ACN
Insiders 0.0%Institutions 85.2%Retail & Other 14.8%
No. of Institutional Holders3,033
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

Learn more →
AAPL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
ACN
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

Learn more →
AAPL
6
Sells (3M)
13
Sells (12M)
Total value (12M): $198.97M
LEVINSON ARTHUR D
Director
$15.55M
@ $311.02 · 2026-05-27
BORDERS BEN
Officer
$369,460
@ $290.00 · 2026-05-08
LEVINSON ARTHUR D
Director
$71.19M
@ $284.76 · 2026-05-06
PAREKH KEVAN
Chief Financial Officer
$421,850
@ $275.00 · 2026-04-23
COOK TIMOTHY D
Chief Executive Officer
$16.51M
@ $254.23 · 2026-04-02
O'BRIEN DEIRDRE
Officer
$7.66M
@ $255.35 · 2026-04-02
KONDO CHRISTOPHER
Officer
$1.02M
@ $271.23 · 2025-11-07
PAREKH KEVAN
Chief Financial Officer
$1.04M
@ $247.39 · 2025-10-16
ADAMS KATHERINE L
General Counsel
$12.10M
@ $256.79 · 2025-10-02
COOK TIMOTHY D
Chief Executive Officer
$33.38M
@ $256.81 · 2025-10-02
O'BRIEN DEIRDRE
Officer
$11.07M
@ $257.39 · 2025-10-02
LEVINSON ARTHUR D
Director
$20.89M
@ $232.07 · 2025-08-28
O'BRIEN DEIRDRE
Officer
$7.77M
@ $223.20 · 2025-08-08
KONDO CHRISTOPHER
Officer
$933,955
@ $208.19 · 2025-05-12
PAREKH KEVAN
Chief Financial Officer
$941,420
@ $206.00 · 2025-04-23
WILLIAMS JEFFREY E
Chief Operating Officer
$7.95M
@ $224.01 · 2025-04-02
ADAMS KATHERINE L
General Counsel
$8.68M
@ $223.67 · 2025-04-02
COOK TIMOTHY D
Chief Executive Officer
$24.18M
@ $223.65 · 2025-04-02
LEVINSON ARTHUR D
Director
$343,147
@ $226.35 · 2025-02-03
LEVINSON ARTHUR D
Director
$45.46M
@ $227.32 · 2024-11-19
KONDO CHRISTOPHER
Officer
$945,233
@ $228.87 · 2024-11-18
MAESTRI LUCA
Chief Financial Officer
$13.43M
@ $226.52 · 2024-10-04
WILLIAMS JEFFREY E
Chief Operating Officer
$13.55M
@ $226.86 · 2024-10-02
ADAMS KATHERINE L
General Counsel
$13.80M
@ $226.20 · 2024-10-02
COOK TIMOTHY D
Chief Executive Officer
$50.28M
@ $224.46 · 2024-10-02
O'BRIEN DEIRDRE
Officer
$13.84M
@ $226.87 · 2024-10-02
KONDO CHRISTOPHER
Officer
$1.96M
@ $225.00 · 2024-08-15
KONDO CHRISTOPHER
Officer
$1.12M
@ $216.50 · 2024-08-09
ADAMS KATHERINE L
General Counsel
$20.64M
@ $206.44 · 2024-08-05
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
ACN
1
Sells (3M)
17
Sells (12M)
Total value (12M): $8.61M
EGAWA ATSUSHI
Officer
$863,044
@ $177.14 · 2026-04-30
SWEET JULIE SPELLMAN
Chief Executive Officer
$1.46M
@ $241.23 · 2026-02-10
WALSH JOHN F
Officer
$3,389
@ $242.07 · 2026-02-04
SHARMA MANISH
Officer
$24,535
@ $250.36 · 2026-02-03
BURGUM MELISSA A
Officer
$3,756
@ $250.40 · 2026-02-03
SWEET JULIE SPELLMAN
Chief Executive Officer
$1.33M
@ $242.39 · 2026-02-03
WALSH JOHN F
Officer
$1.10M
@ $276.38 · 2026-01-27
CLIFFORD KATHERINE LEE
Officer
$220,985
@ $280.79 · 2026-01-26
HOGAN CATHERINE KIERNAN
Chief Operating Officer
$185,412
@ $280.93 · 2026-01-26
BURGUM MELISSA A
Officer
$1.01M
@ $281.01 · 2026-01-26
UNRUCH JOEL SCOTT
General Counsel
$289,024
@ $281.70 · 2026-01-23
CLIFFORD KATHERINE LEE
Officer
$191,108
@ $280.63 · 2026-01-20
SHARMA MANISH
Officer
$786,871
@ $288.13 · 2026-01-14
MACCHI MAURO
Officer
$140,000
@ $280.00 · 2026-01-14
SWEET JULIE SPELLMAN
Chief Executive Officer
$488,380
@ $288.30 · 2026-01-14
MACCHI MAURO
Officer
$140,000
@ $280.00 · 2026-01-07
UNRUCH JOEL SCOTT
General Counsel
$366,300
@ $275.00 · 2026-01-06
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
AAPL
FearGreed
😐Neutral(60/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
ACN
FearGreed
🥶Extreme Fear(18/100)

"Mr. Market is panicking — potential buying opportunity if fundamentals are strong"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
AAPL
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (60)
ACN
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Extreme Fear (18)
View AAPL Full AnalysisView ACN Full Analysis

Frequently Asked Questions: AAPL vs ACN

Is Apple Inc. or Accenture plc more undervalued in 2026?▼

Based on our discounted cash flow model, ACN trades at a 55.4% margin of safety (intrinsic value $287 vs. price $128), compared to AAPL's -63.8% margin of safety (intrinsic $182 vs. $298).

Which stock has a wider economic moat, Apple Inc. or Accenture plc?▼

AAPL scores 96/100 (Wide moat), while ACN scores 90/100 (Wide moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Which company has better free cash flow, Apple Inc. or Accenture plc?▼

Accenture plc (ACN) generates a 15.4% free cash flow yield, compared to Apple Inc.'s 2.3%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, Apple Inc. or Accenture plc?▼

AAPL earns 60.2% ROIC versus ACN's 19.1%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

Which dividend is safer, Apple Inc.'s or Accenture plc's?▼

ACN's dividend earns a safety score of 94/100 (Very Safe), compared to AAPL's 94/100 (Very Safe). ACN has raised its dividend for 3 consecutive years.